Robinhood Chain TVL breaks US$800 million, targeting new encryption users

Robinhood Chain launched in January, the total lock volume is approaching 800 million US dollars, targeting new user groups

Robinhood's newly launched Ethereum Layer 2 network Robinhood Chain has been officially launched only a month later, the total lock volume has quickly approached 800 million US dollars. During that time, the network processed more than 200 million transactions, marking a significant step forward for Robinhood in connecting traditional finance with blockchain technology. [TAG

Targeting new users vs. mainstream adoption

Robinhood CEO Vlad Tenev and Head of Crypto Business Johann Kerbrat stressed that the main goal of the project is to attract people who have never touched digital assets, not just existing cryptocurrency enthusiasts. The company hopes to establish Robinhood Chain as a financial hub, serving both professional investors and users attracted to memes and hot tokens.

Kerbrat stated in elaborating on the company's vision that the network strikes a balance between providing serious financial products, such as tokenized stocks and derivatives, and creating a meme craze common in the crypto space. Robinhood's strategy revolves around "ensuring that the network serves what users care about," and plans to support tokenized stocks, stablecoin lending, futures contracts, and memoin that can attract retail users and liquidity.

Kerbrat emphasized the importance of expanding accessibility, saying Robinhood hopes to showcase the advantages of on-chain technology to a wider audience. He believes that the measure of success will be to attract tens of millions of users who have never been exposed to blockchain products before.

Physical Assets and Product Focus

Robinhood Chain supports more than 200 tokenized stocks, allowing users to trade physical assets around the clock, even outside traditional market closing hours. Kerbrat pointed out that being able to respond to major events affecting the market during the evenings and weekends provides retail investors with great flexibility-previously they were unable to hedge positions when traditional exchanges closed.

The platform is specifically designed as a layer 2 solution on Ethereum, allowing Robinhood to leverage the mature security and decentralization features of the Ethereum network while focusing resources on new product development. According to Kerbrat, early adoption indicators such as deposit volume, number of transactions and developer activity remain core indicators for assessing the network's progress.

In addition to tokenized stocks and loans, Robinhood Chain also supports perpetual contract trading, thereby building a comprehensive financial services system on the chain. The company is pursuing an inclusive model that opens the network to internal and external developers in order to bring diverse products to users.

Market accessibility and innovation

Kerbrat pointed out that memocoins play an important role in the Robinhood Chain, as they are both a source of liquidity and promote the participation of decentralized financial users. The network supports these tokens, recognizing their appeal to segments of the market that have traditionally been more difficult to attract.

Expanding the range of available financial products is a key part of Robinhood's strategy. Kerbrat said the company hopes Robinhood Chain will become an entry point for mainstream users, not just a tool for existing cryptocurrency traders, and believes expansion into tokenized stocks and derivatives is a key driver of future growth.

Kerbrat emphasized that "the world won't stop working on weekends" and pointed to the importance of allowing retail investors to trade and protect their positions even after traditional markets close.

Against the backdrop of the growing trend of listing traditional financial assets, innovative solutions are shaping market accessibility. Platforms like 1stepSwap embody this shift-they transfer physical assets directly to the blockchain, allowing users to buy stocks of major U.S. companies or commodities such as gold and silver from their wallets without complex processes or intermediaries. The platform automatically finds the best price at any moment, allowing users to quickly and efficiently allocate major assets between traditional and crypto markets and diversify their investment portfolios.

Robinhood executives reiterated their goal of being user needs-centered and committed to creating an ecosystem that allows both traditional financial practitioners and the crypto-native community to fully participate. By targeting crypto newcomers rather than competing for existing blockchain users, Robinhood aims to expand the reach of decentralized finance and demonstrate the day-to-day practicality of blockchain-driven products.