How the Sixty-seven Club transformed Telegram holders into distribution channels rather than withdra

The reversal of Telegram's mini app ecosystem: From "death" to one million users

For most of the past year, Telegram's mini app category has been criticized. The last airdrop cycle left behind a bunch of apps whose token generation events occurred almost simultaneously with the "funeral"-the user base shrank within hours because of the selling pressure. By early 2026, the crypto community on the X platform is increasingly reaching a consensus that the mini app narrative is dead.

is not a user, but a project participant

Six Seven Club is a community native to Telegram that runs a $67 applet. The team believes that the conclusion of Platform X may be premature. As evidence, the project shows its growth curve: it attracted more than 1 million users in just two months, including more than 150,000 daily active users and more than 400,000 weekly active users.

As of today, the SIXSEVEN ($67) token tops Dexscreener's "Hot Trend" list, with its transaction volume exceeding the combined number of the next ten tokens. According to Coingecko,$67 currently has a market value of more than $28 million. The token is cross-chain and can be traded on TON and BSC. However, what's interesting is not the top ranking of $67-which anyone can buy for a few days of popularity-but how Six Seven Club is trying a different incentive structure in the market. Previously, the market relied entirely on the "points + future airdrops" model.

Specifically, Six Seven Club is trying to turn incentive-driven users into participants by giving them financial rights in projects, aiming to make user participation more durable than traditional airdrop models.

Subversion of the Order

Six Seven Club was originally a deliberate experiment rather than a response to market sentiment. When Pavel Durov proposed TON's seven steps, the team's understanding was different from that of others in the market: the small apps weren't really dead, but the way they were built was faulty. At that time, the team set itself a 67-day period to prove that small apps could be revitalized.

The Six Seven Club team then drew on lessons learned from running some of the largest Telegram mini apps-some of which had reached tens of millions of users before the collapse of the token economy. That experience allowed the team to identify a key failure point in the previous cycle: Airdrop Day.

Users earn farming points for months for expected future distribution, but there is no financial benefit in the product itself. When the airdrop lands, points are converted into tokens in one go. For almost everyone holding the newly allocated tokens, the rational thing to do is to sell them immediately. This is not a failure of a single project, but an incentive design issue. A points-based economy will ultimately encourage users to leave, as point farmers become potential future sellers when distribution arrives.

Six Seven's approach upends this flawed order. By launching the $67 token early and making it the core of community growth, the structure gives token holders a more direct financial incentive to continue to participate in the project. Participants holding tokens have a continuing financial interest in the growth of the project-as the community expands, their own positions will also benefit, thus creating motivation to talk openly about the project, remain active in the community, use products repeatedly, and recommend others. In contrast, a farmer who optimizes points for future claims has little reason to do these things before cashing out.

The shift in methodology is also reflected in the project's current data. Today, the $67 token community has more than 20,000 token holders, including an exclusive chat group of 10,000 holders.$ The 67 token had a market value of US$2 million when it was launched and has now grown more than 16 times, while the holder base is also expanding rapidly.

Retention in low-switching-cost environments

Simply owning a token does not always mean continued participation. Users of Telegram mini apps tend to switch to competing apps within seconds. An active token cannot magically fix a stagnant product. Therefore, Retention rate is particularly important for Six Seven's model.

It is worth noting that Six Seven attributes most of its user retention to product rhythm. The project's product suite includes: chat-based money-making features (Chat2Earn), point-and-click games (Tap2Earn) as a tribute to nostalgia from the previous cycle, a competitive profile scoring mechanism (Mog2Earn), a structured recommendation campaign, and a large reward event that distributes $67 tokens and RAM to participants. Six Seven does not view product rhythm purely as a marketing activity, but as part of its community retention strategy. This makes Retention rate particularly important in a market category with near-zero switching costs. This method also reflects the team's previous experience in building Telegram mini applications.

What's next

Suspicions of small application categories remain high in the market, and Six Seven has also borne part of it. Instead of responding directly to the noise, the team continued to distribute tokens and let the reward structure speak for itself. To date, the project has allocated more than $50,000 in rewards from its treasury.

For the future, Six Seven plans to distribute the remaining $67 supply through regular activities. This is in sharp contrast to the usual one-time large unlocks, which often reproduce the selling pressure dynamics that destroyed projects in previous cycles. Six Seven is also considering listing based on depth of liquidity rather than chasing the exchange's brand exposure.

In a longer time frame, the "active token, ownership priority" model is better than the "point farming" model, which remains to be verified on a large scale. But Six Seven's growth curve shows that as long as the underlying token is no longer an exit channel for the community, but a reason for users to stay, small applications can still be scaled up on a large scale.