Robinhood Chain was launched two weeks ago, and memin led the initial trading boom.
Robinhood spent more than a year building a blockchain around the concept of "users want to trade tokens linked to the world's most valuable companies." However, since Robinhood Chain was launched two weeks ago, digital assets with cute pictures and interesting names have become the front-runners.
Analysts at investment bank Bernstein pointed out in a report on Monday that although this Ethereum Layer 2 expanded network provides users with a way to trade tokenized versions of companies such as Apple and Nvidia, Robinhood Chain's initial activity was mainly driven by interest in memin. They wrote: "Robinhood Chain's early trading volume was dominated by memin, but this demonstrated strong liquidity and appeal to native traders of cryptocurrencies." At the same time, they emphasized that the retail brokerage platform is increasingly focusing on products and services related to physical assets.
Analysts note that the network has quickly become one of the top five destinations for on-chain asset trading, contributing to US$3.1 billion in cumulative transaction volume in the past seven days through decentralized exchanges such as Uniswap and PancakeSwap. In addition, approximately 65,000 users have been exposed to so-called "stock tokens" worth $13 million, which are available in more than 120 countries, except the United States.
According to Blockscout, about 25,000 wallets held "Cash Cat" on Monday. With a market value of US$150 million, this token, modeled on a cat image, is the highest-valued meme coin listed on the Internet. Other memin names include "Wen Lambo","Tendies" and "Hoodrat".
Bernstein cited Robinhood's efforts to push user activity beyond tokenized assets, focusing on decentralized lending through a partnership with DeFi protocol Morpho and arranging perpetual contract transactions through the DEX Lighter protocol.
Robinhood's share price traded around $111 on Monday, according to Yahoo Financial data. The company's share price has risen 19% in the past month, almost smoothing out year-to-date declines-which have coincided with the downturn in the cryptocurrency market.
BitMine Chairman Tom Lee (who is also an investor in Decrypt's parent company Dastan) said on the X platform last weekend that Robinhood Chain's early success has enhanced awareness of Ethereum as a currency because transaction fees are denominated in the digital asset.
About a year ago, Robinhood CEO Vlad Tneev described tokenization as "the biggest innovation in the capital markets in more than a decade" on an earnings conference call and mentioned tokenization more than a dozen times. At the time, he predicted that "criticism that crypto assets are disconnected from their fundamental value or are based mainly on memes" would disappear because of the technology's potential to associate tokens with assets with fundamental utility.

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