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FollowingCoinbase CEO Brian Armstrong changed his avatar, causing a memin to surge 37 times.
Coinbase CEO Brian Armstrong briefly changed the profile photo on his X account, causing a large price fluctuation for the memin called BRIAN (Coinbase Man) on the Base network. The market value of the token soared from less than $1 million to $37 million in a matter of hours. However, when Armstrong changed back to his original avatar, the rally quickly ended. The incident comes after the Base ecosystem had previously sparked controversy over content-related token trials, where some investors had suffered losses.
Avatar replacement detonates BRIAN coin
BRIAN (official name is Coinbase Man) is issued as a meme coin on Coinbase's Layer 2 Network Base. Project developers sent approximately 80% of the total supply of 1 billion units to Brian Armstrong's wallet at launch. Soon after, Armstrong replaced the avatar on his X account with the project's cartoon character mascot. The market interpreted the move as a positive signal for the token. Trading volume on decentralized exchanges climbed rapidly within minutes, and BRIAN's market value rose to US$37 million.
New avatar-Who changed it?
-Brian Armstrong (@brian_armstrong) July 16, 2026
After switching back to his original avatar, he plunged sharply
The rally did not continue. After Armstrong switched his avatar back to a CryptoPunk NFT image, investor interest quickly faded. BRIAN's market value fell back to about $1.3 million in a short period of time, and most of the sharp gains recorded in a few hours were erased.
No support from Coinbase and Brian Armstrong
The sharp market volatility once again shows that small actions by well-known social media figures can have a huge impact on the price of memin. Although investors view Armstrong's avatar replacement as indirect support, Coinbase and Brian Armstrong have not issued any official statements of support or endorsement for the BRIAN token. This incident shows that in the memin market, the influence of social media often transcends fundamental progress, and has also brought back attention to similar speculation in the Base ecosystem.
The content of this article is based on general market data and does not constitute investment advice. It is recommended that you conduct your own research.
