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ADA 
DOT Crypto Ecosystem Gains Growth momentum through Strategic Acquisitions
Turtle, an agreement specifically designed to provide liquidity drainage channels for decentralized finance (DeFi) projects, has successfully completed the acquisition of the prestigious Lisbon based marketing agency Lunar Strategy. This merger strengthens the connection between on-chain financing and audience reach for emerging blockchain projects.
Acquisition and Partnership Strategy
Lunar Strategy was established in 2019 and has successfully helped launch more than 400 encryption projects. The agency has managed more than $30 million in advertising campaigns and has established solid partnerships with more than 1500 content creators. Its customers include blockchain platforms such as Polkadot and Cardano, which fully demonstrates its influence in the industry. After the acquisition is completed, Lunar Strategy will retain its existing brands, employees and customers. Both parties said they would ensure seamless user experience and emphasized that this is a collaborative integration between mobility provision and community participation.
Through this acquisition, projects using the Turtle platform will be able to access both funding and broader community resources. Specific financial details of the transaction have not been disclosed.
Turtle said combining its financial instruments with Lunar's audience resources can integrate market demand discovery and project investment into a unified system. Lunar Strategy also confirmed that its customer service will not be affected regardless of recent changes.
Addressing project sustainability issues through integrated services
Since mid-2021, nearly half of the approximately 25 million tokens have been inactive, which has become one of the motivations for the acquisition. About one-third of projects closed shortly after the liquidity crisis in October last year. Lunar Strategy chose to work with a capital-focused agreement precisely to pursue a seamless connection from financing to project launch.
Turtle has channelled more than US$5.5 billion in liquidity. Lunar Strategy has been involved in the launch of more than 400 projects. The cooperation between the two parties will help emerging projects continue to maintain community attention after they are launched.
As Turtle and Lunar join hands to open a new chapter, the growth prospects of DeFi's active assets are exciting. The alliance provides immediate funding and key audience resources for emerging projects. According to optimistic growth forecasts given by Standard Chartered Bank, the ecosystem is expected to expand significantly by 2030.
Lunar Strategy called the acquisition its largest transaction to date, marking an important milestone in integrating capital architecture with growth strategy in the crypto space.
