Wider Products for Mainstream Users
ether.fi has relaunched its digital banking app with a range of features designed to bring the experience of traditional fintech products into the self-managed crypto world. The updated application was launched on August 13, adding tokenized stocks and precious metals trading, and expanding the fiat deposit channel to more than 30 currencies.
According to the official announcement, new features include trading of tokenized stocks and metals through xStocks, global fiat currency receipt and receipt, and programmatic $ETHFI token repurchases funded by each revenue line generated by the application. Assets are stored in the ether.fi vault protected by social recovery, and users can purchase natively on different chains.
xStocks: tokenized stock infrastructure
xStocks, a tokenized stock infrastructure that supports trading functions, provides 1:1 anchoring support for each token through Alpaca Securities, Chainlink's proof of reserve provides weekly verification, and ISE3000 assurance audits are conducted quarterly. The platform currently lists more than 100 tokenized stocks, has more than 100,000 holders, and runs 24 hours a day (5 days a week) on Solana, Ethereum and other networks.
Aave on Optimism provides credit support for portfolios
In terms of lending, EtherFi has integrated a dedicated Aave Marketplace on Optimism that allows users to borrow the full value of their portfolios at a DeFi rate, currently around 4%. This feature can be used to fund ether.fi Cash card spending or acquire other assets without requiring users to sell their positions and trigger a taxable event.
Payments are now made via Cash App, Apple Pay and LemonPay, broadening user accessibility beyond the traditional encryption track. The app is designed to be used in parallel with everyday fintech tools, rather than replacing them with crypto-native solutions, and targets a wider audience than existing DeFi products typically cover.
On the day of its re-launch, the trading price of $ETHFI was approximately US$0.41, up 8.8%. The programmatic repurchase mechanism attracted market attention. All revenue generated within the app is used directly for these repurchases, tying token performance to product use in a transparent and on-chain manner.

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