Tag Markets appoints Craig Lund as CEO

Senior financial executive Craig Lund has become CEO of Tag Markets, driving the company's strategic focus to an operational cornerstone

United Arab Emirates Dubai, September 10, 2026 -Tag Markets today announced the appointment of Craig Lund as CEO of the company. Lund will lead the company's executive team and the next phase of development, and work closely with the company's founders and existing stakeholders. This appointment marks a shift in the company's strategic focus from purely pursuing growth to consolidating an operational foundation that supports long-term development.

Rich industry experience and outstanding leadership

Lund has more than 15 years of extensive experience in financial services, regulated digital assets, operations and governance. He has held senior leadership positions at well-known institutions such as Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. Lund has assisted multiple regulated financial institutions in different jurisdictions through the entire process from establishment to licensing; he has led teams of hundreds of people and served in organizations that manage billions of dollars in transaction volume. His areas of expertise include risk management, regulatory communication, cross-border settlement, product infrastructure construction and senior management team building.

While at BitOasis, he was a core member of the leadership team, driving the scale expansion of the business and helping the company obtain one of the early principle-in-principle approvals granted by the Abu Dhabi Global Market (ADGM) for digital asset exchanges and custodians. At MidChains, he helped establish over-the-counter trading desks that achieved billions of dollars in trading volume in the first year. At M2, he led the rebuilding of the group's operating structure, allowing a global regulated exchange and custody platform to be successfully launched from stagnation within months and compliant with the requirements of multiple global regulatory frameworks.

Focus on customer experience and operational discipline

The appointment comes as Tag Markets turns its attention to the most direct client-facing aspects of the brokerage business. Spreads and trading platforms can be compared in a short period of time, but customers 'overall impression of the company often depends on the speed of withdrawal processing and the timeliness of customer service response. Lund's responsibility places these metrics at the heart of the company's priorities and sees them as standards that need to be defined, measured and continuously improved.

"The moment when a broker earns trust is the moment when the customer actually feels it, not the moment in advertising." Lund said,"The next chapter of Tag Markets will be defined by its operational efficiency rather than its growth rate. My focus is on establishing operational discipline, improving the governance structure, and improving the customer experience, so that the company can expand the market without losing the confidence of its service recipients."

Three core priorities

Lund's proposed agenda consists of three priorities:

• Operational Discipline: Establish clear operational standards and upgrade thresholds to ensure decisions are made at the appropriate level and ensure that post-event decision-making processes are transparent and visible.
• Execution resilience: Strengthen the entire process of control from order routing and pricing to controlling how changes enter the real trading environment.
• Manage based on customer feedback: Treat customer service as an important part of management information, and record, measure and review feedback so patterns can be identified and acted on as early as possible.

As Tag Markets expands in the global market, the demand for its internal systems, governance structures, and regulatory communications is also growing. Lund's background in regulated finance, operating scale and technology intersection reflects the capabilities that the company values most at this stage.