ONDO utilizes Binance Wallet to facilitate token-based stock trading across all aspects of the proce

Recently, Binance Wallet officially announced the launch of tokenized stock and ETF trading services for the leading RWA project, ONDO Finance. This move fills a gap in the field of tokenized asset trading. With its vast base of over 290 million users and millions of wallets, Binance is likely to provide significant impetus to the growth of the RWA ecosystem. ONDO Finance not only achieves technical integration between TradFi and DeFi but also takes a key step towards implementing a “three-step strategy” for crypto finance, further expanding the applications of tokenized assets. With these innovative initiatives, the RWA ecosystem has the potential to experience significant development in the future. The digitization of traditional financial assets and the improvement of their liquidity are transforming the entire financial ecosystem.

ONDO Finance’s long-term strategy involves integrating multiple chains, addressing all aspects related to trading platforms, qualifications, and TVL.

As early as May this year, there were reports indicating that ONDO Finance was set to launch an on-chain securities trading platform called ONDO Global Markets. Its focus was on the Solana ecosystem, which offers lower transaction costs and higher efficiency. This makes Solana the preferred ecosystem for on-chain U.S. stock trading platforms like xStocks and MSX.com.

Of course, as a leading project in the RWA ecosystem, ONDO Finance’s actions are always well-planned and strategic. It can be considered a rare example of a company that approaches its goals in a methodical and deliberate manner. Overall, its long-term strategy can be broken down into three steps:

Step 1: A great leader needs multiple allies to support him.

In June this year, in order to standardize the industry standards for cryptocurrencies and promote interoperability among tokenized securities, Ondo Finance announced the establishment of the Global Markets Alliance. Participating institutions include the Solana Foundation, Bitget Wallet, Jupiter, Trust Wallet, Rainbow Wallet, BitGo, Fireblocks, 1inch, and Alpaca, among others.

Understanding that mainstreaming RWA will take time and involves a lengthy process, Ondo Finance did not rush to launch its trading platform. Instead, it focused on preparing thoroughly for its partners and platform allies.

After all, no matter how well a trading platform is designed, if no one uses it or if there is no liquidity available, it’s like having water without a source or trees without roots.

The second step: Technical and regulatory issues that can be resolved with money have never been problems.

If the first step in building a tokenized stock trading platform is “announcing the news and gaining allies,” then Ondo Finance’s second step shows its carefulness and commitment to compliance.

At the beginning of July, Ondo Finance announced its intention to acquire Oasis Pro, a securities brokerage firm regulated by the US SEC. Although the acquisition wasn’t approved by the SEC until nearly three months later, Ondo Finance still succeeded in acquiring Oasis Pro.

Taking this opportunity, Ondo Finance obtained licenses as a digital asset brokerage firm, alternative trading system (ATS), and transfer agent (TA) registered with the US SEC.

此外，Ondo Finance还于7月宣布收购区块链开发公司Strangelove以扩展其RWA上链基础设施开发能力。至此，技术和资质2大关卡同时告破。

正如Ondo Finance CSO Ian De Bode在8月的The Rollup Co.节目上发言表示，当前市场已为代币化做好准备。他指出，与过去不同，如今链上采用率不断提升，稳定币流动性充足，DeFi生态已然存在，这些条件为代币化的落地和发展提供了必要的基础设施支持。

值得一提的是，ONDO在监管合规方面做的“功课”，远不止收购这么简单，在政府关系和组织人员方面也颇下苦工：7月底，ONDO被写入美国总统数字资产市场工作组(President's Working Group)最新发布的白宫报告中。报告对代币化证券、稳定币和可编程结算作为未来金融体系的重要组成部分表示认可;9月，ONDO官宣Peter Curley正式加入公司，出任全球监管事务主管一职。而后者作为“金融政策老兵”，履历极其亮眼：历任Coinbase高级政策顾问、美国财政部金融机构政策高级顾问、美国证券交易委员会副主任、香港交易及结算所有限公司策略主管及首次公开募股监管主管，堪称“全球监管通”。

就这样，摆在ONDO搭建代币化股票及ETF平台面前的合规障碍一扫而空。

第三步：一切为了流动性

万事俱备，ONDO Finance也不多犹豫，先是于8月下旬官宣将于9月3日在以太坊网络推出链上股票、ETF交易平台Ondo Global Markets。

随后该平台果然如期上线，并未如某些加密项目一样时时跳票。

● 9月3日，ONDO Finance宣布已在以太坊链上推出超过100种美股和ETF代币，支持24小时链上交易，该平台面向亚太、欧洲、非洲及拉美合格用户开放(Odaily星球日报注：官方特意强调，不向美国和英国投资者提供服务，以确保合规)，年底计划扩展至千余种资产，并将支持BNB Chain和Solana。平台支持资产铸造、赎回及链上转账，合作方包括OKX Wallet、Bitget Wallet、Gate等，Chainlink提供价格预言机。

随后，自然就是流动性一路狂飙突进的发展：

● 9月10日，上线仅一周，链上美股平台Ondo Global Markets TVL突破1亿美元;

● 9月12日，链上数据显示，代币化股票板块总锁仓量(TVL)中，Ondo Global Markets以1.2685亿美元位列第一，规模已超过其他平台总和。

● 9月19日，一周过后，该平台TVL就已实现接近翻倍，一跃突破2.4亿美元;

一个月后，10月20日，ONDO官宣，参与代币化股票及ETF交易的钱包地址数已突破9000万个，且同步接入Blockchain․com全球用户，代币化股票及ETF交易市场再度迎来里程碑式突破。

● 10月底，Ondo Global Markets宣布将平台扩展至BNB Chain，自此其布局生态在以太坊的基础上又加一大助力。另有数据显示，彼时其TVL已突破3.5亿美元，链上总交易量达6.69亿美元。对于一个创建不足2个月的新兴代币化股票交易平台，这一成绩已然足够亮眼。

基于以上3步，ONDO摇身一变，成功从一个综合型的RWA头部项目，在代币化股票市场这一潜在规模高达万亿美元的广阔天地争得了属于自己的一席位置。

而ONDO的野心，远远不止于此。这一点，从近期其上线币安钱包就可见一斑。

代币化股票交易入口争夺战：ONDO的远攻近交策略

11月25日，币安钱包官方率先宣布了上线ONDO Finance代币化股票及ETF交易入口一事，更重要的是，其还给出了“傻瓜式操作指导”——仅需3步即可交易链上股票代币，且0手续费。

“币安钱包官方教程”

功能入口演示

Early today, ONDO Finance officially announced this news, highlighting its target audience clearly: millions of Binance wallet users and over 290 million users of the Binance platform. As one of the most popular comprehensive applications and the CEX with the highest trading volume, Binance is undoubtedly the largest and most popular “cryptocurrency financial gateway” currently available. The integration of Binance Wallet by ONDO Finance could be a sign that tokenized stocks and ETFs will experience significant liquidity. According to Binance’s official website, its user base has exceeded 290 million people, or approximately 298 million people. Considering that the crypto market as a whole has around 600 million users, it is no exaggeration to say that Binance represents a significant portion of the crypto market. This makes ONDO Finance and its subsidiary Ondo Global Markets’ choice to pursue internal breakthroughs extremely strategic. From a strategic perspective, this can be seen as a “near-integration strategy,” similar to the Global Markets Alliance, where ONDO aims to gather as many allies within the crypto market as possible, uniting all forces that can be brought together. In addition, ONDO Finance has also adopted a “far-reaching strategy” – targeting NASDAQ, which is eager to initiate tokenized stock trading and pursue “self-revolution.” In mid-October, Ondo Finance submitted a letter to the US SEC, requesting that NASDAQ’s proposal for tokenized securities trading be delayed or rejected. Ondo pointed out that the plan relies on undisclosed settlement details, which could give large institutions an unfair advantage.In their letter, Ondo stated that regulatory authorities and investors cannot objectively evaluate the proposal without understanding how the DTC handles blockchain settlements. Although they support the trend of tokenization, Ondo believes that approval should be suspended until the DTC system is fully developed, thereby ensuring fairness and transparency.

With this decision, ONDO’s strategy is now in place. All that remains is for the platform to continue to develop over time, and through time and volume of transactions, we can determine who will be the real winner.