Bitcoin and Ethereum tweets fall to 12-month lows

Institutional increases and retail investors are indifferent: The polarization of the crypto market

The data released by The Block on July 13 revealed a contradiction that will undoubtedly affect the direction of the crypto market in the coming weeks. On the one hand, institutional investors are increasing their investment in digital assets; on the other hand, retail investors 'attention on social media seems to have hit rock bottom. The number of tweets mentioning Bitcoin and Ethereum has dropped to a 12-month low. This signal cannot be ignored by market participants! The following is a complete analysis.

Core Points

The number of tweets mentioning Bitcoin and Ethereum has dropped to its lowest level in 12 months. Bitcoin has about 130,000 mentions per week, and Ethereum has about 40,000 mentions per week. This level has never been seen since 2020! While retail attention is declining, institutional participation continues to rise. Historically, a decrease in the number of tweets is often accompanied by a stagnation or correction in the price of crypto assets.

The number of encrypted tweets falls to its lowest level since 2020

According to The Block's latest analysis, the weekly mentions of Bitcoin currently stands at about 130,000. The situation of Ethereum, the world's second-largest cryptocurrency, is also not optimistic, with only about 40,000 weekly mentions on platform X (formerly Twitter).

The facts are beyond doubt: the total number of encrypted tweets has dropped to historical lows, directly back to 2020-when the crypto ecosystem was just beginning to attract the attention of institutional investors. Analysts believe that this "social silence" may be caused by multiple factors. First of all, the market may have matured, and Bitcoin and Ethereum are no longer new things. In fact, investors are now paying more attention to the decisions, regulatory developments and ETF capital flows of large asset management companies, while the viral hot trend has taken a back seat.

Secondly, the discussion has gradually dispersed to other platforms, private communities or instant messaging software. As a result, activity on the X platform no longer fully reflects market sentiment. Last but not least, many other topics now occupy the attention of netizens and investors, especially artificial intelligence and technological innovation. This competition has objectively reduced the visibility of cryptocurrencies on social platforms, but it has not weakened people's interest in digital assets.

Institutional investors make a strong appearance amid retail investors 'silence

Admittedly, the volume of discussions on Social networks has diminished. However, the flow of funds tells a completely different story. Analysts have described this as an unprecedented phenomenon: a "decoupling" between retail and institutional participants 'activities in the crypto market. 2020 represents the "pre-institutional era" when neither Bitcoin nor Ethereum attracted Wall Street's attention. Today, the situation has completely changed. Data proves that institutional interest in crypto assets remains at historic levels of participation. Real asset tokenization and decentralized finance have become core topics at major financial conferences. Relevant press releases issued by traditional financial institutions have also increased significantly, announcing the integration of blockchain technology.

Since the approval of Bitcoin and Ethereum exchange-traded funds, the role of institutional investors in the crypto ecosystem has become increasingly important. The evidence: Asset managers, investment funds, public companies, and Wall Street participants are continuing to inject billions of dollars into digital assets-regardless of the popularity on Platform X. This evolution marks a break with previous bullish cycles. Bitcoin's rise in 2017 and 2021 mainly depends on the massive influx of retail investors driven by Social networks, media and fear of missing. In 2026, the driving forces of the crypto market seem to be different. Institutional capital is gradually dominating, and its strategy focuses more on diversification, risk management and long-term prospects.

The data reported by The Block perfectly explains this trend. Although the number of tweets is at its lowest point in a year, Bitcoin and Ethereum ETFs still recorded net inflows of tens of billions of dollars, with combined transaction volume even approaching $880 billion. Meanwhile, companies focusing on Bitcoin reserves have raised approximately $29 billion. This is enough to prove the organization's continued interest!

Crypto-social popularity has plummeted: a pause or a historical turning point?

Experts regard the number of tweets as a good indicator of public attention. Specifically, it reliably reflects the level of interest in the general community, rather than the amount of direct capital flowing into digital assets. Historically, low tweets have often been accompanied by price stagnation or even correction. Therefore, The Block's analysis conclusions are worthy of caution: the current decline in social participation may have an impact on the price trend of crypto assets in the coming months. However, some analysts still regard this as a sign of market maturity. They believe that the evolution of prices no longer relies on waves of public attention as in the past. In other words, the crypto market is less dependent on trends and more driven by structural fundamentals.

Regardless, the number of tweets hit a 12-month low, confirming the profound transformation that is taking place in the crypto market. To some, this is the tranquility before the storm; to others, it is a new ecology driven by Wall Street. Both views point to a key signal that deserves close attention in the coming days.