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Pump. How does Fun make money?

2026-07-21 00:17:51
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Pump.fun's profit model is simple: take a share of every transaction on the platform. There is a fee for each buy and sell, and the platform takes away the largest piece of it-whether the token skyrocket or goes to zero within an hour. It costs almost zero to issue a token and only requires a very small network fee, which is the key. Free creation brings huge transaction volume, and transaction volume is the source of profits. It's not so much like a startup as it's closer to a casino: the bookmaker doesn't need a certain bet to win, it just requires people to keep betting.

This model has now generated nearly US$1.9 billion in fees and made Pump.fun the first application in the Solana ecosystem to exceed US$1 billion in revenue. This month, it quietly passed another milestone: more than $800 million in fee revenue has been converted into cash.

How much does Pump.fun charge?

Fees are divided into two stages, corresponding to different stages of the token life cycle. New tokens are first issued on the "union curve"-a contract that sells a fixed supply in sequence. When enough supply is bought, the tokens will "graduate" and migrate to Pump.fun 's own automated market maker PumpSwap.

is divided into the following:

Joint curve trading:

A total handling fee of 1.25% is charged for each purchase and sale, of which 0.95% belongs to the agreement and 0.30% belongs to the token creator. There are no liquidity provider fees at this stage and apply to both SOL and USDC trading pairs. 0.95% of the agreement is by far the largest source of revenue.

Graduation:

When contemporary coins are moved to PumpSwap, Pump.fun will charge 0.015 SOL once from the liquidity of the token, which historically has a market value of approximately US$69,000 to US$90,000.

PumpSwap Trading:

Fees here are dynamic and decrease as the market value of the token grows to encourage deeper liquidity. The agreement share is about 0.05%, the liquidity provider fee is about 0.20%, and the creator fee gradually decreases from the high level. The total handling fee has gradually dropped from about 1.25% at a small market value to about 0.30% at a large market value.

A revenue-sharing mechanism for creators has been extended to 2025 and 2026 to allocate a larger percentage of fees to issuers of tokens. This rewards developers for sticking with building, but it doesn't affect the agreement itself-either way, the agreement takes its share from the top first.

Behind all this lies a disturbing fact: the vast majority of tokens released on Pump.fun never generate meaningful fees. Only a small number of "graduated" survivors support their income. The platform doesn't care which token wins because it makes money from the transaction flow.

How much money does Pump.fun actually make?

Looking at its entire system-including the Combined Curve and PumpSwap--Pump.fun-the cumulative fees charged are approximately US$1.86 billion. Almost all of this (approximately $1.863 billion) comes from Solana, and since the platform expands to other chains in 2026, the shares of Ethereum, BSC and Base are small but growing. The combination curve alone contributed $1.144 billion to this total.

It exceeded the US$1 billion cumulative revenue mark as early as March 2026, becoming the first application in Solana history to achieve this achievement. Based on annualized operating rates, DefiLlama currently shows annualized fees of just over US$1 billion, while annualized revenue (i.e., the agreement's share) is approximately US$443 million. In the past 30 days, the platform has generated US$74.3 million in fees based on approximately US$19.4 billion in transaction volume-transaction volume is the raw material on which all fees depend.

These numbers fluctuate with the meme cycle, rather than rising straight. A crazy trading week can exceed a quiet month, which is why 30-day and annualized data fluctuate significantly depending on which point in time you look at. The revenue structure has also changed: As transactions move from the junction curve to PumpSwap and other chains, more of the fee load now falls outside the publishing platform where it was originally famous.

Why does Pump.fun sell so many SOLs?

Because it mainly charges a fee in the form of SOL and does not hold it all. Pump.fun regularly converts these SOLs into stablecoins as part of treasury management, usually by sending them to the Kraken Exchange. These redemptions make it the largest continuing SOL seller in the Solana ecosystem.

As of July 8, Lookonchain statistics show that Pump.fun has sold approximately 4.66 million SOL units worth US$794.8 million, with an average exit price of US$170.70. On-chain analyst EmberCN pointed out that as of mid-July, the cumulative sales volume was close to 4.81 million SOL units, pushing total revenue to exceed US$800 million. Today, SOL is trading at around $80, while the average exit price exceeds $170, which means that Pump.fun has still recorded considerable profits as the price falls, although the sale itself has put pressure on SOL's price. In effect, platforms are cashing in on the benefits of the trading boom it has fueled.

How does the PUMP repurchase mechanism work?

Pump.fun launched its native token,$PUMP, through an ICO in July 2025, raising approximately US$600 million from the public in a matter of minutes, and DefiLlama currently sets the total financing at just over US$1 billion. PUMP does not have a pledge function and does not directly issue additional shares. Its value proposition relies almost entirely on a buy-back destruction program funded by platform revenue.

In late April 2026, Pump.fun destroyed all the PUMP tokens that had been repurchased as of then, valued at approximately US$370 million, accounting for approximately 36% of the current supply at that time. It executed destruction through two on-chain transactions and introduced a new rule locked in smart contracts: 50% of the net income of its three core products (Joint Curve, PumpSwap and Terminal) will be used to purchase PUMPs on the open market and destroy them. This commitment is valid for one year. The other 50% is used for operations, recruitment, marketing and acquisitions.

This was a deliberate adjustment. In the previous nine months, 100% of revenue was spent on buybacks, and PUMP remained below its offering price for most of 2026. Co-founder Alon Cohen believes that the business needs to spend half of its revenue to maintain growth, and the logic is that half of a larger platform may ultimately be more valuable than the entire amount of a smaller platform.

This mechanism creates a simple cycle: more transactions mean more fees, which in turn means more PUMPs are bought and destroyed, reducing supply. DefiLlama currently shows an annualized value of approximately $311 million per year flowing to PUMP holders. The cumulative repurchase amount has exceeded US$410 million, and approximately 151 billion PUMPs have been destroyed.

Parts of smart contracts that cannot be repaired

This machine is running, and it uses real money. Free releases generate transaction volume, and transaction volume generates handling fees, and half of the handling fees are used to buy back and destroy PUMP. However, after about $410 million in buybacks and an operation to destroy more than one-third of supply, PUMP's price is still lower than its offering price a year ago. Fee income and token prices did not change simultaneously. Pump.fun can write repurchase into the code and reduce supply as planned, but what it cannot write into the contract is the waiting demand on the other end of the token after it is destroyed.

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