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FollowingBinance US target: 20% share of the U.S. cryptocurrency trading market
The exchange has reduced market maker rates to 0% to attract liquidity. Expansion plans include derivatives, perpetual contracts and forecasting markets.
After two years full of regulatory challenges, Binance US is seeking to revitalize its position in the U.S. cryptocurrency market. CEO Stephen Gregory said the exchange has restarted its growth strategy with the goal of regaining about 20% of the U.S. cryptocurrency trading market.
The company is focusing on rebuilding trading activity by introducing highly competitive pricing and liquidity incentives. One of the major adjustments is to reduce market maker rates to 0%, which is designed to attract traders and market makers back on the platform.
Low rates and new products drive growth
As the U.S. regulatory environment continues to improve, Binance US plans to expand its business beyond spot trading. Gregory said the exchange plans to apply for more licenses to launch new products including derivatives, perpetual contracts and forecasting markets. These products will significantly expand Binance US's service range, allowing it to compete more directly with major U.S. cryptocurrency exchanges that already offer a wider range of trading products.
Competition with Coinbase and Kraken intensifies
This expansion strategy has made Binance US more competitive with established exchanges such as Coinbase and Kraken, which both hold strong positions in the U.S. digital asset market. If Binance US can successfully obtain the necessary regulatory approvals and attract liquidity back to its platform, it could increase its influence among U.S. traders. However, achieving the 20% market share target still depends on the continued clarity of the regulatory environment, product launches and whether exchanges can rebuild user confidence after previous difficulties.
