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BTC 
ETH Vanguard Group recruits digital asset managers to lay out blockchain financial strategies
Summary
Vanguard Group\'s new positions cover tokenization, stablecoins, custody, settlement, blockchain infrastructure and customer-facing products. The hiring comes after years of the company\'s caution about crypto ETFs and direct digital asset exposure. Tokenized funds are growing as BlackRock, Franklin Templeton, Fidelity and State Street expand related products.
Vanguard Group Recruits Digital Asset Supervisor
Recruitment information shows that this position will be responsible for the digital asset strategy, roadmap and execution of Vanguard Group\'s Personal Wealth Department. The executive will help determine how Vanguard Group evaluates, builds, collaborates or suspends digital asset products and infrastructure. Responsibilities cover tokenization, stablecoins, wallets, custody models, blockchain-based settlement, and digital asset operating systems. Vanguard also wants the executive to represent the company in communicating with regulators, customers, industry groups and market participants.
Position shift
The hiring is eye-catching because Vanguard Group has long been cautious about encryption products. The company did not launch related products after the United States approved the spot Bitcoin ETF in 2024, like its competitors did. CEO Salim Ramji said in 2024 that Vanguard Group would not launch a crypto ETF. \"I won\'t copy competitors,\" he said, adding that companies should remain consistent with their long-term investment approach. Since then, Pioneer Group has relaxed relevant access rules for some customers. In December 2025, the company said it would allow most third-party cryptocurrency ETFs and mutual funds to trade on its brokerage platform after assessing market liquidity, fund operations and investor needs.
ETF analyst Nate Gerachi pointed out the contrast on social platforms after the recruitment announcement was released. He wrote that Vanguard Group had blocked spot Bitcoin and Ethereum ETFs on its brokerage platform, adding: \"Life changes so fast.\"
Tokenization becomes the main focus
Recruitment information points more to tokenization and market infrastructure than to simple crypto fund issuance. This position requires knowledge of stablecoins, custody, wallets, clearing, blockchain operating models and regulated financial environments. This focus coincides with a broad shift in large asset management companies. Franklin Templeton and Ondo Finance have launched a tokenized ETF that aims to enable round-the-clock trading through crypto wallets outside the United States. Franklin Templeton has also expanded its BENJI tokenized money market fund to provide access to institutional users switching between stablecoins and tokenized fund products. State Street Bank has also entered the same area, launching stablecoin reserve money market funds and tokenized liquidity products for on-chain cash management.
Market growth attracts large institutions
Data shows that tokenized real-world asset markets are still a growing part of digital finance. The platform currently lists distributed assets worth approximately $30.87 billion, and tokenized U.S. Treasury bonds worth approximately $14.86 billion. Tokenized treasury bonds products remain one of the clearer application scenarios because they connect short-term government debt to blockchain settlement. BlackRock, Franklin Templeton, WisdomTree, Ondo Finance and Fidely-related products are all competing in this space. Vanguard Group has not said it plans to launch its own crypto ETF or tokenized fund. Recruitment information shows that the company hopes to hire a senior executive to study product design, risk control, hosting, services, pricing and customer education.
