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FollowingApple's first folding-screen iPhone is priced at about $2000 and is named "iPhone Duo"
According to a report released hours before Wednesday's keynote speech, Apple's first folding-screen iPhone will sell for about $2000 and will be named "iPhone Duo" instead of the "iPhone Ultra" repeatedly mentioned in previous leaks.
Core Points
- It is reported that Apple's first folding-screen phone will be named after the "iPhone Duo" rather than the "iPhone Ultra" brand logo that has been repeated in leaks since April.
- The starting price of the 256GB version is US$2000, and the top-of-the-line version is close to US$3000. The product could go on sale as early as October.
- The September 9 launch was hosted by CEO John Ternus, who succeeded Tim Cook as CEO on September 1.
"iPhone Duo" is priced lower than expected
Bloomberg reporter Mark Gurman announced the product's name and pricing details on Tuesday night, and several technology media later confirmed the accuracy of the information in just an hour.
The entry version comes with 256GB of storage space. As storage capacity increases, prices will move closer to $3000. Apple said it is shouldering some of the additional costs to control the final selling price due to cost overruns caused by a global memory shortage.
The device will be available as early as October, a few weeks later than the iPhone 18 Pro and Pro Max. The latter will enter the market this month in both white and dark blue colors. In addition, supporting the Apple Pencil feature became a big surprise this time.
iOS 27 beta code leak reveals new imaging features
This week, through analysis of iOS 27 beta code, five unreleased camera tools surfaced. These include exposure histogram, focus peak display, continuous shooting self-timer, manual focus lock, and lens correction functions through aperture adjustment. This detail is particularly important because Pro Max models are widely expected to be equipped with a variable aperture main camera, whose aperture size can be dynamically adjusted rather than fixed.
Currently, none of these five features are available in existing developer beta versions. Apple has left enough room for itself to decide to open any of these features in subsequent software updates. It seems that this year's focus of innovation is software, not hinge design.
Tenus debut: Price forecasts undergo multiple adjustments
This press conference is also the debut of new CEO John Tenus. He took over as CEO on September 1, after Tim Cook served as head of the company for 15 years and moved to executive chairman. Tenus joined Apple in 2001 and will be in charge of hardware engineering since 2021, which means that most of the products displayed on stage are from the team he once led. He inherited not product issues, but pricing challenges.
Gurman reported that prices for both Pro models have been raised by $100. Although the increase was milder than some previous forecasts had warned, it still set a record high for the series.
As of now, Apple has only confirmed the date and location of the conference. As a result, all price data circulating Wednesday morning originated from a single reporter's source and was subject to uncertainty.
Relevant estimates have undergone multiple changes. Research firm TrendForce last week set the pricing range for the folding-screen phone between $2099 and $2299, while earlier reports suggested the price could be close to $2500. Given that the phone is considered difficult to achieve mass sales by a few analysts, previous high price forecasts are particularly cautious. At the same time, the name "iPhone Ultra" was even used within Apple in leaks that lasted from April to late August, until Tuesday's report replaced it.
