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PENGU Pudgy Penguins 亮相沃尔玛假日目录，触达超4000万消费者
Pudgy Penguins 成功入选沃尔玛（Walmart）的假日商品目录。据品牌方透露，该目录的覆盖人群超过4000万。此次亮相正值礼品采购季开启之际，为这一原生加密货币品牌带来了迄今为止曝光度最高的零售时刻之一。
从 NFT 到玩具货架
Pudgy Penguins 最初以 NFT 合集的形式起步，但已演变为一个完整的消费者 IP 平台。该品牌通过玩具和零售合作等主流渠道获取用户，随后将其引导至 Web3 领域。由 Igloo Inc. 开发的实体玩具线在这一战略推进中发挥了核心作用。
据 Solana Compass 报道，该系列产品在沃尔玛、塔吉特（Target）、亚马逊（Amazon）和沃尔格林（Walgreens）等渠道创造了超过1300万美元的零售收入，出货量超过100万件。
随着时间推移，Pudgy Penguins 与沃尔玛的合作关系不断加深。2024年的一份新闻稿确认，新增1100家沃尔玛门店上架该产品系列，并推出沃尔玛独家玩具，使全美沃尔玛上架门店总数达到3100家。产品线涵盖从毛绒企鹅到收藏级手办等各类商品。
其中一个亮点是每款玩具附带的二维码，它将实体产品与 Pudgy World 中的数字企鹅头像链接起来，为没有区块链背景的消费者提供了进入 Web3 的低门槛入口。
Tokens behind the brand
The $PENGU token is at the center of the Pudgy Penguins ecosystem. According to The Block, Puggy Penguins launched PENGU tokens on the Solana blockchain on December 17, 2024, with a total supply of 88,888,888,888 coins. It will also support Ethereum and Abstract Chain networks in the future. This release significantly expands brand engagement beyond original NFT holders, opening up participation channels to millions of fans around the world.
$PENGU serves as the social, utility and governance currency for the Puggy Penguins ecosystem, and its applications include physical toys, authorized transactions, games, payment infrastructure, and Ethereum Layer-2 network Abstract. The featured status of Wal-Mart's holiday catalog further confirms the brand's broad philosophy: first building mainstream recognition, and then introducing consumers into the Web3 world.
