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Ripple targets the US$13 trillion corporate treasury sector and promotes the expansion of RLUSD stab

2026-09-13 20:26:00
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Key Highlights

Continued expansion of supply and trading volume

European expansion and multi-chain strategy

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Ripple's primary target market is the corporate treasury that manages approximately $13 trillion in annual transaction volume, which represents the core audience for RLUSD expansion. The total supply of the stablecoin has reached $2.4 billion, increasing by more than 50% in the last 30 days. Since January this year, RLUSD trading volume has surged threefold and is currently processing about $750 million a day. A dual issuance framework compliant with MiCA (EU Crypto Asset Market Regulatory Framework) regulations is currently being developed to enter the European market. At the same time, RLUSD's network integration continues to advance and has been expanded to blockchain networks such as Base, Ink, Optimism and Unichain. Ripple identified corporate treasury management as a key growth channel for RLUSD, its stablecoin product. The company is working to grab a share of the $13 trillion annual corporate transaction volume. ** Analysis: ** Ripple is positioning a larger market than cryptocurrency trading for the Ethereum address ethereum: 0x8292 bb45bf1ee4d 140127049757 c2e0ff06317 ed. The head of Ripple stablecoin pointed out that the annual transaction volume of its corporate treasury customers is approximately US$13 trillion. But that doesn't mean there's US$13 trillion in funding... pic.twitter.com/spFkcRKcTC - InvestKong (@pengesekk) In an interview with CoinDesk on September 12, 2026, Jack McDonald, Ripple's senior vice president who oversees the stablecoin business, emphasized the role of Ripple Treasury as a key growth engine. The division stems from Ripple's $1 billion acquisition of treasury management software company GTreasury completed the previous year. The software platform currently supports approximately 1,200 corporate treasury professionals and chief financial officers. These customers handle cross-border payments, transfers between subsidiaries and domestic financial transactions. "This customer group has not yet adopted blockchain technology before," McDonald explained."Their total annual transaction volume is approximately $13 trillion." Although RLUSD was launched nearly two years ago and still lags far behind market leaders Tether's USDT and Circle's USDC, recent performance indicators show positive momentum.## Supply and trading volume continue to expand According to analysis data from Token Terminal, the total circulation of the stablecoin has reached US$2.4 billion, an increase of more than 50% from the previous month. The distribution shows that approximately US$1 billion is deployed on the XRP Ledger network, and another US$1.4 billion is located on Ethereum. Trading volume has also accelerated significantly. McDonald reported that the value of daily transactions increased from approximately $200 million in early January to approximately $750 million last month. According to Ripple's strategy, true practicality is more important than simply accumulating market value. Currently, the company observes the strongest adoption rates in the payment processing and capital markets areas. In its payments business, Ripple designated RLUSD as the preferred stablecoin. In capital markets applications, the token has multiple functions, including transaction settlement, representing the cash portion of the transaction, and serving as collateral. Cooperation projects with Franklin Templeton and DBS focus on tokenized money market fund products and loan facilities. In addition, RLUSD has also been recognized as acceptable collateral through Ripple Prime, a prime brokerage platform developed by the company after its acquisition of Hidden Road.### Ripple, a European expansion and multi-chain strategy, has set its sights on the European market as the next expansion frontier for RLUSD. McDonald revealed that the company intends to deploy a dual issuance model designed to meet the requirements of the European Union's Cryptographic Asset Markets Regulation (MiCA). The company has received regulatory approval from Luxembourg. According to McDonald, this authorization may allow it to conduct comprehensive MiCA-compliant operations, covering stablecoins, payment services, custody solutions and trading platforms. He pointed out that market preference continues to tilt strongly towards dollar-denominated stablecoins over euros or emerging-market currency alternatives. In addition to the original XRP Ledger and Ethereum platforms, RLUSD is expanding its influence in the blockchain space. Ripple has launched or obtained integration authorization on networks such as Base, Ink, Optimism and Unichain. McDonald highlighted Ripple's selective approach to network expansion. "We want to go where there is demand," he said."We will not chase the retail memein chain." The total circulation of the entire stablecoin market has exceeded US$300 billion, and traditional financial institutions and payment companies are increasingly developing blockchain-based solutions.
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