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FollowingMosandou, Comoros, September 29, 2026
MEXC, a pioneer in zero-fee digital asset trading, today announced a visual renewal of its brand with the core theme of "WE SEE YOU." This new brand image shifts the focus from accounts and trading activities to the vivid people behind it. Beyond the visual level,"We See You" gives a more humane expression to a concept that MEXC has long practiced: seeing the people behind every account.
In a business environment measured by transaction volume, number of accounts and activity, people can easily fall into tags such as "trader","VIP","whale" or "user ID." Through "We See You", MEXC takes a different path, taking the brand itself back into the background and putting the individual in the spotlight-a person with his own goals, choices and off-screen life. The philosophy is simple: "MEXC sees not just a trader, but you."
This visual renewal continues the brand evolution process that MEXC started in April this year. At that time, the company launched a new Logo to celebrate its eighth anniversary. The new logo retains the familiar "M" letter and the brand's iconic blue color, and focuses on four major concepts: more possibilities, easier access, more openness and more connectivity. Its outline draws on the infinite symbol (∞), and the two cycles also imply two zeroes, reflecting MEXC's brand commitments of "unlimited opportunity" and "zero handling fees". The latest update expands this evolution from the Logo to a broader visual system, allowing real people to become protagonists while brand elements deliberately recede.
Vugar Usi, CEO of MEXC, said: "As a trading platform, MEXC looks beyond the trading itself, focuses on the people behind each account, understands their needs and continues to build around them. For MEXC,'we see you' is not just a visual concept; it reflects how we view the people behind each account." He added: "Our role is not just to provide market access, but to understand people's needs when participating in the market. This renewal gives this belief a clearer and more humane expression."
此次视觉身份的焕新始于9月29日MEXC新品牌影片《我们看见你》的发布，并将在TOKEN2049新加坡站首次线下亮相。除了发布活动，MEXC还将邀请全球社区通过分享交易屏幕之外的真实照片、日常身份和个人故事来加入这场运动。通过这种方式，“我们看见你”超越了单纯的视觉更新，邀请账户背后的人们成为MEXC品牌表达的一部分。
关于MEXC
MEXC成立于2018年，是全球领先的多元资产交易平台，旨在成为您通往无限机会的零手续费门户。服务覆盖170多个市场的用户，MEXC通过单一账户和入口，提供简单高效的方式接入加密货币、股票、代币化资产、衍生品以及日益增多的传统金融相关机会。凭借零交易手续费、深度流动性、广泛的资产覆盖和高性能的交易体验，MEXC专为希望更早发现机遇、更快行动并降低交易门槛的零售用户而设计。随着加密资产与传统金融的不断融合，MEXC致力于使全球机会更加触手可及，帮助用户自由交易，最大化把握每一次机遇。
风险提示：本内容不构成投资建议。鉴于包括数字资产、代币化资产和传统金融产品在内的金融市场具有波动性，投资者在做出任何投资或交易决定之前，应仔细评估市场状况、基础资产基本面及潜在财务风险。
