Bitcoin Switzerland plans to move up to half of Swiss jobs overseas

Bitcoin Suisse plans to restructure its Swiss team on a large scale to support overseas expansion

Cryptocurrency financial services company Bitcoin Suisse is planning a major reorganization of its Swiss employees to coordinate with the expansion of its overseas business. The company said the adjustment was to support its international expansion and long-term transformation strategy to a wider range of wealth management and asset management services, and was not due to the need to deal with the weakness of the crypto market.

According to Swiss media Finews, Bitcoin Suisse expects to move as many as 60 of the current approximately 120 Swiss jobs overseas. If implemented, this means that in the next few years, the company could relocate half of its Swiss jobs to lower-cost regions.

Core Points

• Job relocation: According to Finews, Bitcoin Suisse plans to move up to 60 Swiss jobs overseas to support its international expansion.
• Function transfer: The affected back-end support and administrative functions are expected to be relocated to hub areas such as Bratislava (Slovakia) and Vietnam.
• Strategic positioning: CEO Andrej Majcen defines this change as part of a global growth strategy rather than a response to the downturn in crypto activity.
• Regulatory progress: In early 2026, Bitcoin Suisse received additional regulatory approvals in multiple jurisdictions, supporting its cross-border business expansion.

Why move your position out of Switzerland

Finews reported that Bitcoin Suisse's restructuring could affect as many as 60 of its 120 Swiss positions, with changes mainly concentrated in the areas of back-end support and administrative work. This move is expected to be achieved through the establishment of new operating sites outside Switzerland.

In an interview with Finews, CEO Andrej Majcen said that cost is the main consideration in driving the adjustment. He pointed out that it would be "much cheaper" to operate the affected functions in Bratislava and Vietnam than to retain them in Switzerland.

While such operational restructurings are not uncommon for expanding financial services companies, timing is crucial for crypto companies. Bitcoin Suisse is at a stage beyond deliberately expanding its domestic footprint-particularly to institutional and wealth-management-related customers-so the internal cost structure and scalable service delivery have become strategic priorities.

Expansion strategy: From crypto services to wealth management

Bitcoin Suisse was founded in 2013 and is headquartered in Zug, providing a variety of crypto financial services including trading, custody, pledge and lending. In June, the company also sent a broader growth signal, saying it would move out of Switzerland and focus on institutional clients, family offices, asset managers and high-net-worth individuals.

Majcen's comment on Finews directly links labor force changes to this evolution. He described the reorganization as part of Bitcoin Suisse's internationalization strategy and its efforts to develop a broader wealth and asset management platform.

This is significant for market participants because it shows that the company views operating size and geographical diversity as prerequisites for its growth model. In other words, the company appears to be aligning its internal organization with long-term business plans, rather than just making adjustments to short-term trading conditions.

Cross-jurisdiction regulatory momentum

Bitcoin Suisse's job relocation plan comes with broader cross-border regulatory progress it has made in early 2026. The company received licenses in Liechtenstein and Bermuda earlier this year, and its Middle East subsidiary received full regulatory approval from Abu Dhabi in July.

The combination of license acquisition and operational construction marks a shift from a "Swiss-centric" operating model to a multi-jurisdiction framework. Even with uneven regulatory clarity for crypto-related services around the world, companies can still create structured paths to serve cross-border customers through compliance-driven expansion.

For clients-especially institutions and wealth management managers-these steps can reduce friction. If service and support functions are carried out within regulated entities and approved jurisdictions, the reliability and governance of day-to-day operations can be improved, even when product supply varies by location.

Future Focus

Readers should pay close attention to Bitcoin Suisse's progress in formally implementing the relocation plan, including which positions have been transferred, how remaining Swiss functions have been reorganized, and whether the company is expanding its operations in Bratislava and Vietnam on the timetable it has instructed. The key question for investors and customers is whether the restructuring will enhance Bitcoin Suisse's ability to deliver on its international wealth-focused strategy without interfering with core crypto services.