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FollowingApple is expected to launch the iPhone 18 Pro and the first folding screen iPhone on September 9
Apple is expected to launch the iPhone 18 Pro and the first folding screen iPhone on September 9. The new machine will be equipped with a 2 nanometer chip, and the price may rise by up to US$300.
Highlights
Apple is expected to send invitations to the media this week to hold a keynote speech on September 9, which will be the first press conference hosted by new CEO John Tenus. Only the iPhone 18 Pro, Pro Max and a folding screen model will be launched this fall, while the standard version of the iPhone 18 will be postponed until spring 2027. Regulatory documents show that the Pro Max battery capacity may be 5567 mAh, while analysts estimate the price of the basic version of the Pro to be between $1199 and $1399.
iPhone 18 Pro launch date and phased release plan
Bloomberg's Mark Gulman said this week that the company will send invitations to the media within a few days, and the keynote speech is expected to be scheduled for Wednesday, September 9. Contributors who track the calendar predict that invitations will be sent a full two weeks before the event. Apple has maintained this 14-day interval every year since 2022, and this confirmation has become more of a rule than news. This product lineup breaks the habit of the past decade, and consumers who want to buy a new iPhone this fall will have to choose higher-end models with higher prices. Only the iPhone 18 Pro, iPhone 18 Pro Max and a folding screen device called the iPhone Ultra will be available this fall, while the standard version of the iPhone 18 and the cheaper 18e will be postponed until spring 2027.
A20 Pro chip, battery and camera upgrades
Both Pro models will be equipped with A20 Pro chips based on TSMC's 2-nanometer process. The whistleblower claimed that its speed is about 18% higher than that of A19 and its energy efficiency is about 30%. This is no longer the first time, as the M6 chip in the new Mac mini on Tuesday was the first to receive the title. Regulatory documents show that the U.S. version of the iPhone 18 Pro has a battery capacity of 4288 mAh and the Pro Max has a battery capacity of 5567 mAh, while the current models are 4252 mAh and 5088 mAh respectively. The upgrade of cameras seems to attract more attention. The whistleblower Ice Universe said that the main variable aperture lens will be exclusive to Pro only, which runs counter to months of rumors that both phones are equipped with the mechanism because the lens requires space and cannot be accommodated in the smaller body. The last time Apple divided camera hardware among Pro models was in 2023, when only the iPhone 15 Pro Max was equipped with a 5x optical zoom, and smaller models followed up a year later.
Pricing pressure and memory cost squeeze
Analysts have priced the basic version of the iPhone 18 Pro between $1199 and $1399, a range that reflects significant fluctuations in memory prices this year. Gurman calculated that if it were consistent with Samsung and Google's $100 increases, the phone would sell for $1199. Regardless of the final pricing, the decision lies with John Tenus-Apple announced in April that he would succeed Tim Cook as CEO on September 1. Apple has begun to gradually increase prices in 2026, long before any iPhone is officially released. In June, it raised the price of Macs and iPads, and then the Mac mini released on Tuesday was priced at $899, compared with just $599 when it launches in October 2024.
