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BTC 
ETH A joint survey by CoinShares and Visa shows that high-net-worth investors generally allocate digital assets
The CoinShares survey report released on October 5, 2026 shows that among the seven major markets surveyed, most wealthy investors currently hold digital assets. The Visa supporting survey released on the same day pointed out that consumer interest in stablecoins is increasing, with the Asia-Pacific region showing significant adoption potential.
Together, these two reports show that the holding of digital assets is changing from an early niche phenomenon to a mainstream acceptance trend among wealthy families.
Cryptocurrencies enter mainstream wealth management horizons
CoinShares released its survey results on October 5, 2026, finding that digital assets have become a standard feature for most wealthy investors in the seven major markets surveyed. The company views this milestone as strong evidence that crypto-asset holdings have moved beyond the origins of early retail traders and are formally integrated into the mainstream wealth management portfolio.
At the same time, Visa released a supporting study on the same day, focusing on the awareness and adoption intention of ordinary consumers and wealthy investors of stablecoins. Visa's research results show that the use of stablecoins is expected to increase significantly in the next few years, with particular interest from respondents in the Asia-Pacific region. In the region, stablecoins are increasingly seen as efficient and practical tools for cross-border payments and remittances, rather than simply speculative assets.
Transformation of asset allocation logic
Based on the two surveys, the adoption of digital assets by wealthy households has crossed a critical point. Holding some form of crypto exposure, whether it is Bitcoin, Ethereum, or stablecoin, is gradually moving from a marginalized outlier position to a closer default asset allocation option.
For CoinShares, whose business covers digital asset investment products and research, this finding further strengthens its investment logic to continue to develop products for wealth management channels.
For Visa, whose core payment business is increasingly intertwined with stablecoin settlement and cryptography-related card products, the increased interest in stablecoin among consumers and wealthy investors has supported the company's move towards a blockchain-based payment network strategy. determination to advance. Over the past few years, Visa has worked to build infrastructure and partnerships to allow stablecoins to settle transactions on its network. This strategic bet is highly dependent on this mainstream adoption trend described by new survey data.
Industry narrative behind the data
Two surveys were released simultaneously and widely reported, reflecting the coordinated efforts of the two companies to provide the latest data support for the broader industry narrative of "accelerating the spread of cryptoassets and stablecoins among those with the most discretionary capital."
对于市场参与者和政策制定者而言，此类基于调查的证据提供了衡量情绪和采用趋势的有效参考——尽管并非完美无缺。这些数据通常作为链上数据和交易所交易量等硬性指标的补充，用于追踪加密市场的增长轨迹。
