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Following
XRP XRP's parent company has increased its U.S. sports layout and reached a cooperation with the University of Florida at Gainesville.
Less than two months after announcing a major partnership with the University of Kansas Jayhawks, the company behind XRP has once again increased its investment in the U.S. sports field and chose to cooperate with the University of Florida Gators team.
Shortly after the news was announced, both sides released a video showing the XRP logo being sprayed on the sports team's training ground.
Further partner details indicate that by displaying the brand identity in "The Swamp"(the University of Florida's home nickname), the team will earn $5 million in annual revenue.
Scott Stricklin, athletic director of the University of Florida, said in a statement: "Florida has a long history of embracing innovation and technology to enhance fan experiences and drive project development. This collaboration connects two future-oriented, bold thinking organizations, and we look forward to introducing XRP to our fans."
The first game to display the XRP logo will be held tonight at Ben Hill Griffin Stadium, when the University of Florida Gators team play against the University of Florida Atlantic Owls team.
Looking back, Ripple had previously reached a similar cooperation with the University of Kansas Jayhawks team, which represented the University of Kansas. The school's team has won 15 national championships, including 12 NCAA Division I championships. The partnership is even more personal for Ripple's CEO because he grew up in the state and holds a bachelor of arts degree in economics from the University of Kansas.
Another message was shared by BankXRP, one of the most popular XRP community members on the X platform. He pointed out that Ripple will become the number one sponsor of Stable Launch, the Stablecon USA startup competition.
Ripple's Whittney Levitt will join the jury for the event, and the winning start-ups will receive a $200,000 investment.
