At the annual “System Update” conference held by Coinbase on Wednesday, the company announced a series of new products and services, including prediction markets, intelligent investment advisors, and custom stablecoins. This indicates that Coinbase is expanding beyond its core role as a cryptocurrency exchange.
In addition to introducing stock trading and prediction markets on its platform, Coinbase also announced plans to expand into areas such as custom stablecoins, tokenization, and AI-driven investment advisors.

Here are eight key features of Coinbase’s conference that you might have missed:
Stock trading on Coinbase
One of Coinbase’s most notable features, and what the company announced first, is the addition of stock trading to its platform.
Max Branzburg, head of Coinbase’s consumer and enterprise products, said that this product is “a major milestone in our plans to enable users to conduct all-day trading of stocks and ETFs using cryptocurrencies, anytime and anywhere.”

This product is now available in the United States. With this announcement, Coinbase aims to compete with companies like Robinhood and eToro, which have been offering stock and cryptocurrency trading services on the same platform for years. Coinbase also hopes to surpass competitors Kraken and Gemini, which already offer tokenized stock trading services outside of the United States.
Kalshi-powered prediction markets
Coinbase has also added prediction markets powered by Kalshi, allowing users to place bets on topics like sports and politics.
Predictive markets will begin to be launched today, and later in the United States. Coinbase will join this competitive market, which already includes or will soon include companies such as Polymarket, Gemini, DraftKings, Robinhood, and eToro.
Analysts at Citizens Financial Group estimate that by 2030, revenues of predictive market companies could increase five times, reaching $10 billion.
Coinbase has introduced an artificial intelligence-based financial management tool called Coinbase Advisor. This tool is similar to the products offered by Robinhood and eToro, providing investment advice related to cryptocurrencies, stocks, and predictive markets, based on user inputs or current news events.

Lincoln Moore, head of Coinbase’s artificial intelligence department, said that this intelligent advisor was developed by a team of portfolio managers with 75 years of experience. Coinbase Advisor is currently in testing phase and available only to a limited number of users.
Coinbase has also introduced a custom stablecoin. Alex Lovett, head of Coinbase’s infrastructure department, said that the company will offer a “customized stablecoin” supported by USDC. He believes that this technology allows the company to “integrate its brand into every transaction.”
Lovett mentioned that the exchange is working with wallet platforms Solflare, Flipcash, and the revenue protocol R2 to launch their customized stablecoins within the next few months.
Coinbase’s Tokenize service will bring assets onto the blockchain.
Coinbase首席执行官Brian Armstrong表示,该公司将提供名为Coinbase Tokenize的“将链下资产带到链上的端到端解决方案”,该方案“将发行、托管、合规和交易全部整合在一个地方”。

资产代币化可能成为一棵巨大的摇钱树,因为大型金融机构开始涉足这项技术,而以存托信托和结算公司为例,其目标是将一些流动性最强的传统金融资产代币化。
Coinbase在一篇相关的博客文章中表示,将于明年初提供有关该服务的最新消息。
Solana上的去中心化交易
该交易所继与去中心化交易所聚合器Jupiter集成后,进一步扩展了其与Solana代币的去中心化交易集成,该集成将在未来几周内逐步推出。交易所还表示,未来将陆续添加更多网络。
Coinbase产品负责人Branzburg表示,这意味着用户可以“在代币创建后立即在Coinbase应用内进行交易,而无需等待中心化交易所上市”。
更多期货和罪犯
Coinbase还简化了其期货和永续期货产品,该公司表示,这可以让用户在进行加密货币和大宗商品交易时,以更少的预付现金进行交易,并享受更好的税收优惠。
“Now, all American traders can trade futures and perpetual contracts directly through Coinbase’s intuitive interface,” said Brandsburg. “We currently offer over 30 types of futures and perpetual contracts in the United States, covering a wide range of assets including cryptocurrencies, commodities, and stock indices. We plan to expand this list over time, eventually offering hundreds of contracts.”
Coinbase’s Base app is available worldwide
Coinbase’s Ethereum-based Layer-2 blockchain application, Base, has already been launched in more than 140 countries/regions. However, there is still no announcement regarding the native token plan that users have been waiting for.
In July, Coinbase renamed its wallet app as Base App. This move marked the beginning of their efforts to create a “universal app” that combines functionality from apps, social networking, and chat features together.

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