It seems like there’s some speculation regarding the House of Doge backing for Dogecoin, with an emp

在一场出乎意料的跨界操作中，狗狗币基金会 的商业部门正式收购了意大利足球俱乐部 Triestina 1918 的多数股权，并以此打造名为 “House of Doge” 的品牌新计划。这个动作不仅让一支传统足球队摇身变成“区块链俱乐部”，也标志着狗狗币正从网络文化符号迈向现实世界的商业落地。随着加密项目不断寻求与体育、娱乐产业的深度结合，狗狗币的这次押注，不仅是一次品牌扩张，更像是在用实际行动证明：这个起源于玩笑的币，早已不再只是“表情包”，而是一场正在改变商业格局的文化运动。

狗狗币基金会的商业部门 House of Doge 收购了一支历史悠久但陷入困境的意大利职业足球队的多数股权。

在周一发布的一份公告中，House of Doge 与合并伙伴 Brag House Holdings 已成为美国 Triestina Calcio 1918 足球俱乐部的“最大股权持有者”，这是其支持“具有社区、文化相关性和长期价值”的项目的使命的一部分。

狗狗币在一份声明中表示：“对美国 Triestina 1918 足球俱乐部的投资代表了狗狗币进军欧洲足球领域最雄心勃勃的一步，使狗狗币之家走在了数字资产与传统体育融合的前沿。”

As part of this initiative, House of Doge will provide new capital to the US Triestina Calcio 1918 football club, thereby helping to develop its football operations and community activities.

It will also introduce cryptocurrency payments for various services, such as tickets, franchise rights, and merchandise related to home games.

The announcement states, “Our goal is to introduce a modern payment system that enhances the experience on game days and supports the club’s financial flexibility. At the same time, this initiative will make Bitcoin more useful to users.”

If House of Doge can help the club regain its former glory, it could attract significant attention. According to reports, an average of 3 million to 6 million domestic fans watch Serie A matches each year.

Announcement from House of Doge. Source: House of Doge

Italian football teams face the risk of falling from the pinnacle of success.

In recent years, foreign investors have increasingly purchased shares in struggling football teams, taking on the challenge of bringing these teams back to the top level.

Solana’s digital asset platform, Brera Holdings, has made several moves in the professional football sector. It owns clubs in Italy’s Serie B, such as SS Juve Stabia, and also operates many smaller clubs in countries like Mongolia, Macedonia, and Mozambique.

Take the American team Triestina Calcio 1918 as an example. It was one of the founding members of the Serie A in 1929. However, over the decades, it has remained in lower-tier leagues, and since 1958, it has not participated in any top-level leagues anymore.

The investment from the governor’s office was very beneficial for the club. Currently, the club is located at the bottom of the Italian third-division league. If its performance does not improve, the club may be relegated to the second division next season—a level just above semi-professional football.

Triestina Calcio 1918 has a stadium with a capacity of 24,500 seats, called Stadio Nereo Rocco. Source: American Triestina Calcio 1918 Spread the Doge

Spread the Doge aims to increase the usability of Bitcoin, thereby promoting broader adoption and demand for digital assets. Their recent partnership with the American hotel payment platform inKind is a good example of this.

However, this isn’t the first time the Doge Foundation has gotten involved in professional sports.

In March this year, the company collaborated with INDYCAR Series driver Devlin DeFrancesco and Rahal Letterman Lanigan Racing to participate in the Indianapolis 500 race.

Through this partnership, DeFrancesco received 100,000 USD in Bitcoin, which was equivalent to his salary for the Indianapolis 500. Additionally, he donated 25,000 USD in Bitcoin to the Riley Children’s Foundation in Indianapolis.

The Governor’s Office also organized a competition where the community could choose DeFrancesco’s helmet designs and racing car packaging. After the competition, the helmets will be auctioned off to support charitable causes.

Additionally, House of Doge announced earlier this month its plan to list on NASDAQ through a merger with the media technology gaming platform Brag House Holdings.

The announcement stated that “the merged entity will generate regular and diversified income by integrating advanced payment infrastructure, bitcoin-based merchant services, proprietary data insights, licensing arrangements, and global financial activities.”

The company has recently hired several senior management personnel. Matt Swan, former chief technology officer of Booking.com and chief investment officer of Citigroup, has been appointed as the chief digital officer.