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PENGU 
TRUMP 
PUMP Pump.fun's seven-day revenue reached US$18.64 million: The profit logic behind the collapse of meme coins
According to data released by DeFiLlama on October 9, 2026, Pump.fun, a cryptocurrency token issuance platform on the Solana chain, generated US$18.64 million in agreed revenue in seven days. At the same time, a previous study by Coin Metrics revealed a cruel reality: Since reaching its peak, 81% of meme coins (memocoins) have lost at least 90% in value.
Pump.fun charges a fee for every transaction, regardless of whether the price of the crypto asset rises or falls. According to our calculations, the platform retains about one-third of the revenue from it.
Summary of key data
- Strong short-term revenue: generated revenue of US$18.64 million in the past seven days, and cumulative revenue of US$60.7 million in the past thirty days (Source: DeFiLlama, October 9, 2026).
- meme performed poorly: Among the 150 meme coins studied, 81% have lost at least 90% of their value since the peak (Source: Coin Metrics, October 6, 2026).
- Token repurchase and destruction: The cumulative repurchase amount of PUMP tokens reached US$478 million and were subsequently destroyed (Data source: Pump.fun, October 6, 2026).
Why is Pump.fun still profitable when meme coins fall?
Pump.fun's profit model is not based on the increase in token value, but based on commissions per cryptocurrency transaction. During the seven-day statistical period, traders paid a total of $52.5 million in fees. The agreement itself retained $18.64 million, or approximately 36%(based on Cointerbune's calculations of DeFiLlama data).
It is worth noting that when a cryptocurrency trader sells a token at a loss and buys another token, this behavior itself generates new fees, which brings a continuous revenue stream to the platform.
In addition, Pump.fun announced in a newsletter released on October 5, 2026 that the agreement fee for the week from September 28 to October 4 was as high as US$16.32 million, a 20% increase from the previous week.
What does Coin Metrics research reveal?
Coin Metrics 'recent crypto market data clearly demonstrates the current downturn in the market:
"Of the 150 meme coins analyzed, 81% have lost at least 90% of their value since their historical highs; only 5 digital assets have recovered. Suffice it to say that recovery almost never happens."
-- Victor Ramirez, Senior Data Scientist at Coin Metrics, Report Date: October 6, 2026
However, it should be warned that this statistic does not measure the actual losses of all cryptocurrency traders, nor does it cover all tokens on Pump.fun The sample only includes assets listed on centralized platforms, which somewhat overestimates the life cycle of token issuance.
Can memecoin holders benefit from platform revenue from Pump.fun?
The answer is not automatic. Starting from September 12, 2026, newly issued tokens can reallocate part of the proceeds to users holding balances of more than $20, but this does not guarantee compensation for losses caused by falling token prices.
The Pump.fun platform uses 50% of its revenue to repurchase and destroy PUMP tokens. However, recent publications have shown that the platform has actually been surpassed by a social trading application. Even PUMP tokens (like TRUMP and PENGU) are currently worth less on crypto exchanges than they were when they were issued.
One thing is certain: Pump.fun's revenue flow depends on the rotation of funds by cryptocurrency traders, not the price increase of issued tokens. The next time to watch is the Pump.fun Weekly Newsletter, expected to be released around October 12, 2026, which will confirm whether revenue of $16.32 million for the week ended October 4 has been confirmed.
