Exchange Ranking
Top Exchanges
24h Volume Ranking
Popularity Ranking
Exchange BTC Balance
Proof of Reserves
Decentralized Exchanges
Funding Rate
Funding Heatmap
Liquidation Data
Max Pain
Long/Short Ratio
Whale L/S Ratio
Binance/Okex/Huobi L/S
Bitfinex Margin L/S
ETF Tracker
Solana ETF
XRP ETF
Hong Kong ETF
Bitcoin Treasuries
Crypto Reversal
Ethereum Reserves
HyperLiquid Wallet Analysis
Hyperliquid Whale Watch
Large Transactions
On-chain Movement
Bitcoin ROI
Stablecoin Market Cap
Options Analysis
News
Articles
Economic Calendar
Features
Wallet
Contract Calculator
Security
Collections
Watchlist
FollowingKuCoin 推出全新品牌倡议“信任，内置其中”，以 KuCoin 5.0 全面升级践行“信任优先，交易随后”
库币（KuCoin）今日宣布推出名为“Trust, Built-in.”（信任，内置其中）的全新全球品牌倡议。该倡议秉承库币长期秉持的品牌主张“Trust First. Trade Next.”（信任优先，交易随后），并通过平台全面的“KuCoin 5.0”升级方案得以落地实施。
此次发布同步推出了由库币全球品牌大使、澳大利亚高尔夫球手亚当·斯科特（Adam Scott）出演的全新全球品牌宣传片。作为库币全球品牌大使及多项赛事冠军，亚当·斯科特此前曾与库币合作，协助确立“信任”作为每一笔交易、每一个产品及每一项决策首要原则的品牌理念。在新片中，他继续演绎这一故事，将品牌理念从指导原则深化为融入用户日常交互的技术、保障措施、工具及体验之中。该倡议的核心理念在于：信任并非宣称而来，而是构建而成。
KuCoin 5.0：信任的全面渗透
KuCoin 5.0 是“信任，内置其中”理念在产品层面的具体体现。这并非单一产品的更新，而是涵盖六大维度的平台级演进：合规性、技术、资产安全、用户体验、人工智能以及财富管理。
这些升级旨在将信任融入库币体验的每一个层级：
- Trust is rooted in the basics: Provides long-term support to users through stronger technology, asset security, compliance and operational resilience.
- Trust-integrated experience: Provide a smoother and consistent experience across devices-simple and easy-to-use when users need it, and provide greater control at critical nodes.
- Trust for the future: Develop AI-based tools, wealth management functions, and broader opportunities in decentralized finance and traditional finance around evolving user needs.
With KuCoin 5.0, users can manage assets more cohesively, trade, manage and add value through a more connected experience, and freely build portfolios across devices. This upgrade reflects Kucoin's vision: to create a platform that not only adapts to current user participation methods, but is more conducive to the future development of digital finance.
BC Wong, CEO of KUCI, said
"'Trust comes first, transaction comes later 'remains the long-term brand proposition that defines KUCI.' Trust, built-in 'focuses this commitment on content that users can intuitively feel and experience on the platform." BC Wong said,"KuCoin 5.0 is our way to put this concept into practice. It is not a single product release, but a comprehensive upgrade of the systems, safeguards, tools and experiences that support our users. By integrating trust into every level of the platform, we are creating a more solid foundation for users to participate in digital finance now and in the future."
Brand Ambassador Adam Scott shares his views
In the newly released global brand promotion video, Adam Scott draws on the values he has shaped in his career-preparation, discipline and consistency-and explains why trust must be built through time and action. His role is to concretize the core information of the initiative and continue the trust story previously shared with Kucoin.
Adam Scott said: "The true confidence you learn over a long career comes from a solid foundation and a commitment to continuous improvement under pressure. One thing I respect Kucoin is that it applies the same mindset to the infrastructure of its platform-carefully building, maintaining high standards, and creating experiences that users can trust over the long term. I am proud to continue to move forward hand in hand with Kucoin."
About KuCoin
KuCoin was established in 2017. It is a leading global cryptocurrency platform based on trust and security. It serves more than 200 countries and regions around the world and has more than 45 million users. Known for its reliability and user-first philosophy, Kucoin integrates trust into every level of the user experience, combining advanced technology, deep liquidity and strong security to provide a seamless transaction experience. Kucoin provides access to more than 1000 digital assets through a rich product matrix and is committed to building a compliant and user-centered ecosystem to embrace the future of finance. The currency has obtained many international certifications such as SOC2 Type II, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019 and ISO/IEC 42001:2023.
近年来，库币持续加强其全球合规基础，重要里程碑包括在澳大利亚完成 AUSTRAC 注册、获得欧洲 MiCA 牌照，并在其他市场取得监管进展。
