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Following
KCS KuCoin released the "Built-in Trust" global brand event and simultaneously launched the KuCoin 5.0 platform upgrade.
Crypto exchange KuCoin recently launched a new global brand event and invited professional golfer and Grand Slam champion Adam Scott to serve as the image ambassador. At the same time, KuCoin also announced a comprehensive platform upgrade plan aimed at integrating trust and security measures more deeply into its service system.
With "Trust, Built-in." As the core, deepen brand strategy
The initiative was officially announced on October 8, titled "Trust, Built-in." (Built-in trust). This move is based on KuCoin's original brand philosophy of "Trust First." Trade Next.”(Trust comes first, transaction comes later). The new brand promo starred global brand spokesperson Adam Scott, further consolidating this brand image.
This announcement also officially released "KuCoin 5.0" as the technical cornerstone of this event. The platform upgrade covers improvements in six key areas: compliance, technology architecture, asset security, user experience, artificial intelligence, and wealth management. Instead of focusing on a single function, KuCoin 5.0 represents KuCoin's broader efforts to improve the overall experience of users accessing, trading and managing digital assets.
KuCoin 5.0: Focus on Security, Accessibility and Financial Tools
This platform upgrade is centered around three core priorities: strengthening underlying infrastructure, optimizing user experience, and expanding financial capabilities.
- Infrastructure level: KuCoin 专注于技术创新、资产保护、监管合规及运营韧性。这些发展旨在为平台持续演进奠定更可靠的基础，确保用户环境的稳定性。
- 用户体验层面：第二重点领域在于可用性。改进措施旨在提供跨设备的一致性体验，简化日常交互操作，同时在用户需要时提供对高级功能的便捷访问。
- 金融能力拓展：KuCoin 正通过 AI 驱动的工具、财富管理服务以及涵盖去中心化金融（DeFi）与传统金融的机会来扩展其服务能力。
作为这些变革的一部分，用户将通过更加集成的界面管理更广泛的资产组合，将交易、投资组合管理和收益活动整合到一个互联互通的环境中。
CEO BC Wong 解读品牌承诺
KuCoin 首席执行官 BC Wong 表示：“‘Trust First. Trade Next.’依然是定义 KuCoin 的长期品牌主张。而‘Trust, Built-in.’则将这一承诺聚焦于用户能够在平台上直观感受和体验的具体内容。KuCoin 5.0 是我们践行这一理念的方式。它并非单一产品的发布，而是对我们支持用户的系统、保障措施、工具和体验进行的全面升级。通过将信任构建到平台的每一个层级，我们正在为当今及未来人们参与数字金融创造更坚实的基础。”
Adam Scott returns to interpret the resonance between professionalism and platform development
This event marks another cooperation between KuCoin and Adam Scott. Previously, Adam Scott appeared in KuCoin's "Trust First. Trade Next.”In the brand event.
The new brand promo compares Adam Scott's professional golf career with KuCoin's platform development approach, emphasizing the importance of adequate preparation, persistence and long-term improvement. If previous activities have established "trust" as a core part of KuCoin's brand identity, the latest initiative has shifted the focus to how this principle is reflected in exchange technology, security measures and user services.
Adam Scott said: "The real confidence you learn over a long career comes from a solid foundation and a commitment to constantly pursue progress under pressure. One thing I respect KuCoin is that they apply the same mindset to the infrastructure of the platform-carefully build it, maintain high standards, and create experiences that users can trust over the long term. I am honored to continue to move forward side by side with KuCoin."
Follow-up plans and prospects
KuCoin plans to promote "Trust, Built-in." in its international communication and marketing activities Brand campaign and made KuCoin 5.0 upgrade a core product component. It is expected that the company will detail the six specific areas involved in this upgrade and outline the specific changes to the platform in subsequent separate product announcements.
The joint release reflects KuCoin's efforts to align its long-term brand positioning with the development of its transaction infrastructure, security systems and financial services. In addition, the new version of the interface will also add barrier-free screen functions and reduce duplicate trust slogans to improve overall usability and professionalism.
