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FollowingAmsterdam, Netherlands, July 10, 2026
NOWPayments believes that the cryptocurrency industry has borne unnecessary costs for too long-and companies no longer need to pay for them. For years, paying blockchain fees has been regarded as a necessary price for sending cryptocurrency.
According to Kate Lifshits, CEO of NOWPayments, it is time to challenge this assumption.
\"Why does sending cryptocurrency still feel more difficult than sending emails? \"
The company\'s latest zero-fee payment infrastructure replaces traditional wallet transfers with email-based instant payments, allowing companies to eliminate network fees, reduce operational complexity, and automate payment processes at scale.
Cryptocurrency payment costs have become extremely high
Most companies still use payment infrastructure designed around blockchain wallets. This means collecting wallet addresses, verifying the network, recovering failed transactions, paying blockchain fees, and handling issues such as recipient support.
In large-scale operations, these issues have become one of the largest hidden operating costs for alliance platforms, markets, game companies, payroll service providers, cashback platforms, creator economics and fintech companies.
\"The market has been competing for years to see who can lower the fee per payment. And we raise a more critical question: Why do companies need to pay for every payment? \" --Kate Lifshits, CEO of NOWPayments
The industry is paying for problems that no longer exist
Companies no longer need to ask for a wallet address, just use the email address as the payment destination. The recipient automatically gains access to the funds, and the company does not have to perform wallet verification, wait for blockchain confirmation, or pay transaction fees.
Its advantages include:
Zero network fees
Zero service fees
Delivery time of less than one second
Automated user guidance
Fewer payment failures
Lower support costs
The biggest impact is not technical
Although this release introduces API support, But its core significance lies more at the economic level than at the technical level. Companies that make thousands of payments per month can significantly reduce operating costs while simplifying financial processes. Payments will transform from a recurring expense to a tool for increasing user interaction.
Operational cost reduction analysis
The actual savings depend on the amount of payments, blockchain network fees, and the cryptocurrency used. While some companies may save thousands of dollars a year, organizations that process hundreds of thousands or even millions of payments can reduce costs by hundreds of thousands of dollars a year.
To help companies estimate potential savings, NOWPayments has launched a zero-fee cryptocurrency payment savings calculator that allows companies to compare current payment costs with the cost of switching to zero-fee email payments.
\"The future of cryptocurrency payments is not wallet-to-wallet, but person-to-person: identified through email, delivered instantly, and circulated for free within the ecosystem. Any more complex solution is outdated infrastructure. \"--Kate Lifshits
is designed for large-scale payment companies
This solution is designed for alliance networks, market platforms, game companies, payroll service providers, cashback plans, creator platforms and financial technology companies. Companies can use email addresses to automate payments globally while retaining existing workflows.
Conclusion
NOWPayments believes that cryptocurrency payments are entering a new stage. Instead of optimizing fee-based infrastructure, companies can eliminate many of the costs and operational barriers traditionally associated with blockchain payments. The question is no longer how to reduce payment costs-it is whether those costs should not exist in the first place.
