「索拉拉」爆火背后，meme创作者首次靠协议赚钱

The craze around Meme coins has been ongoing for a while, starting on BSC and moving to Base, and now it’s reached Solana as well. This morning, a new coin called Solala suddenly became very popular—its market value increased from just $2 million to $20 million in just one morning, a staggering 10-fold increase! This pace is even faster than flying by rocket, and many people believe that the “Meme Craze” on Solana is just beginning.

It’s interesting that a few days ago, the social protocol platform Trends launched a campaign to come up with Chinese names for Solana. There’s also a prize pool of 100 SOL available for participants. Users can participate by reposting the official tweet and suggesting a Chinese name for Solana. The prizes are as follows: the best proposal gets 66 SOL, the second-place winner gets 33 SOL, and one random participant gets 1 SOL. After all, Chinese memes are very popular right now, so a prize of 100 SOL is quite attractive.

After the campaign started, officials from Solana, Solana founder Toly, and Solana Foundation chairman Lily Liu all reposted Trends’ campaign tweet and continued to interact with the community during the event. Many players participated, including those from the English-speaking community.

In the end, an English-speaking user named muper (@easytopredict) stood out among the participants. Inspired by the tweet from Solana Foundation chairman Lily Liu, he and his team created a vibrant image of a girl with long hair who builds things. With the support of SOL+ culture, “Solala” quickly reached a market value of $20 million within a few hours.

「索拉拉」也成为了 Solana 基金会主席 Lily Liu 的 X 头像

「索拉拉」背后的发射平台 Trends，也凭借这次大为成功的代币发射，站到了市场注意力的聚光灯下。不少玩家认为，「索拉拉」的成功，有望开启一波由 Trends 引领的 Solana 中文 meme 币行情。但，Trends 能够实现的远不止于此。作为一个为「ICM」交出了另一种定义的新兴发射平台，Trends 的这次成功，让我们看见了「信息代币化」的无限可能。

在趋势捕捉的过程中，创作者与用户的双向受益

除了活动本身的 66 SOL 奖励外，「索拉拉」中文的提出人 muper 在今早 10 点半左右就已经获得了超过 2 万美元的创作者收入。他预计自己很快会在 Trends 平台上获得超过 10 万美元的创作者收入，并承诺会将收入回馈社区。

大家可能会想到前段时间 BSC 的「币安人生」。被市场公认的好概念「币安人生」梗的提出人 KOL 陈剑最开始是没有收益的，直到币安主动提出奖励，手动发给他才获得。陈剑的一个创意，不但引出了突破 5 亿美元市值的「币安人生」，更是引爆了 BSC meme 牛市。

Binance was generous, giving Chen Jian 100 BNBs—a substantial reward of over $100,000. But this is a rare case, as the creator was fortunate to encounter Binance, a company willing to offer such rewards. In most cases, the revenue from meme tokens goes directly to the creators themselves, with no profit for them at all.

One of the most famous examples is the “Sad Frog” meme coin, $pepe. This cultural symbol has become a popular meme, and its meme coin currently has a market value of nearly $3 billion, ranking it 50th among all cryptocurrencies. However, the creator of $pepe, Matt Furie, did not receive any profits from this highly valuable meme coin.

In fact, this situation where creators receive nothing can lead to conflicts between creators and meme coin holders, potentially causing a successful meme coin to suffer setbacks. ChillGuy is another example of an IP that became popular on TikTok and Douyin, and then in China as well. Its meme coin once had a market value of over $500 million. But just when the market was on the rise, the creator of ChillGuy filed a lawsuit over copyright issues. As a result, market sentiment immediately reversed, and the meme coin’s value plummeted.

Trends.fun 的创作者分润机制，在 meme 市场中堪称完美地解决了之前这个最大的问题。Trends.fun 则通过自身的激励机制，让创作者通过自发的市场价值发现，就能收获回报。在「索拉拉」上，可以看到 Trends.fun 实现了一种良好的正向循环——引导并激发广泛的币圈玩家群体的创意，在创意裂变收获关注的过程中创作者拥有了一批支持的受众，在成功后这种关系得到维持并由创作者反哺社区。创作者无需去寄希望于某个特定方的慷慨，而是在市场捕捉社交媒体热度趋势的过程中直接受益。

Information Capital Market，ICM 的另一种定义

玩家们听到「ICM」的第一个反应，往往会是 Believe、icm.run 等这些发射平台，这个定义下的「ICM」指的是「Internet Capital Market 互联网资本市场」，做的东西简单来说是 Web2 企业在区块链上发币融资的基础设施。

而 Trends.fun 做的「ICM」，则是「Information Capital Market 信息资本市场」，做的东西简单来说是将 Twitter 上的推文进行代币化的基础设施。

大家可能都认为，「Internet Capital Market 互联网资本市场」是当前受到 Solana 重点扶持的赛道，但 Trends.fun 做的「Information Capital Market 信息资本市场」同样得到了 Solana 的大力支持。在各类 meme 发射台陷入同质化竞争的情况下，Trends.fun 的「推文代币化」受到一众业内明星人物的支持，看看下面这份星光熠熠的投资者名单就能感受到：

投资者包括了 Solana 联创 @aeyakovenko，Solana 基金会主席 Lily Liu、Jupiter 联创 Meow、Siong、Kaito AI 创始人 Yu Hu，LayerZero Labs 联创 Bryan Pellegrino，Magic eden 联创 Zhuoxun Yin 等

Trends.fun 实现了近乎零门槛的推文代币化：用户能以极简的流程与流畅的体验，为 Twitter 上任意推文发行代币，成本低至约 0.016 SOL。同时平台内部提供每个推文代币的透明数据看板，涵盖持仓人数、实时市值、交易动态以及创建者信息等。

As the name of the platform suggests, Trends.fun encourages users to create tokens based on content. The token prices are driven by real-world factors, thereby allowing us to accurately capture the actual trends in social media. Any attempts to manipulate social media interaction data—such as likes, shares, comments, etc.—will be uncovered by the token price mechanism. Users can create tokens simply by providing a link to a tweet, without needing to provide any initial liquidity. In addition, they can earn a 20% reward for each transaction. In this process, tokens serve two roles: they act as filters for information and tools for capturing value.

Trends.fun also plans to support the tokenization of more types of social media content, such as TikTok. We can already see signs that a large market for predicting content trends is emerging, and this market is expected to grow significantly. Users who use Trends.fun can either create content that aligns with current trends, or they can quickly grasp the popularity trends in social media. They can also make predictions about potentially popular content before it becomes mainstream.

This is a positive cycle for content creation and tokenization. It’s an effective way to capture social media trends, and it represents a unique prediction market.