何一出任币安联席CEO后首次受访：尽可能照顾散户利益，这是币安的基本盘

迪拜时间12月3日上午，币安CEO Richard Teng在Binance Blockchain Week上宣布，公司联合创始人何一正式出任联合首席执行官。

消息既出，讨论喧然。

多年来，何一对外的title都是Co-Founder&Chief Customer Service Officer，在社区内也常以“客服小何”自称。10月22日，特朗普签署对CZ的特赦令。CZ随后于10月25日确认该消息并表示，未来将专注于YZi Labs投资业务。显然，在今天这个时间节点公开此般职位变动，多少折射出币安内部更大的调整。

Odaily星球日报有幸在第一时间受邀、与多家友媒共同采访“履新Day 1”的何一，就币安接下来的战略方向、业务重心、内部权责、争议时刻等关键话题展开对话，并将问答扼要整理如下，以飨读者：

Q：币安这次为什么会有联席CEO的职位设计?和Richard的未来分工是?

何一：大家知道，Richard来自监管背景，熟悉对话监管流程，是最好的桥梁，帮助币安提高合规标准;我作为OG，希望把文化留存在公司内，把用户留下。

我有一个大野心是“基业长青”，因此从1年多前接手HR工作，不断思考和尝试如何让币安作为“组织”而不仅仅靠“个人能力”向前走。

Co-CEOs are actually quite common in both traditional and crypto industries. For example, companies like JP Morgan or Bybit. The goal is always to achieve a situation where “1+1>2”.

Q: Regarding the so-called “white glove” practices in the cryptocurrency listing process, what’s the truth behind these rumors?

He Yi: Binance has never engaged in such practices. There are many people who claim to be relatives of CZ, my brother, or friends of mine. But let’s think about it from their perspective—do I really need such “white gloves”? Binance doesn’t charge any fees for listing cryptocurrencies. All that matters is meeting the listing standards. If a project is willing to distribute tokens to users, we welcome that. Additionally, I’m Binance’s second-largest shareholder. I don’t need to steal money from myself, and at the same time, damage the brand.

I also know another reason for this: Binance has high standards for listing cryptocurrencies. Some people try to act as middlemen, for example, helping with paperwork while claiming that they won’t charge if the listing fails. But the real issue is not whether someone can list a coin or not; what matters most is the quality of the project itself.

Binance is licensed around the world. Listing a coin isn’t something that can be done without proper procedures. If anyone hears about such “white glove” practices, please report them and bring them to law enforcement for prosecution.

Q: As a co-CEO, and being a woman, how do you see your role in this context? What are your thoughts on this new role?

He Yi: It’s not easy for women to handle such responsibilities. (Laughter.) The key isn’t which industry a woman belongs to, but whether she sets unrealistic expectations for herself. If you think you can’t do something, then you really can’t do it.

Additionally, if you are willing to leverage your gender advantages—such as a more friendly appearance, greater influence, and better communication skills—then this can be considered another form of “anti-professionalism”. In the business world, people still value your professionalism; they won’t give in just because you’re female (except when it comes to opening doors). Both men and women face the same level of attacks and insults. A weakness can become an advantage, and an advantage can also turn into a weakness.

Let’s move away from discussions about gender. No matter which position you hold, the important thing is to do your job professionally.

Q: What plans does Binance have for the prediction market? Will these meet the needs of its community?

He Yi: Never say never. I once said that Binance wouldn’t engage in contract trading, and that Memecoin wasn’t feasible. But now I’ve learned to be more cautious. I don’t say definitely no, nor do I say definitely yes. Voices are influenced by interests, and each statement represents a perspective from a particular angle.

I haven’t had time to study the prediction market thoroughly yet. I don’t understand it enough yet.

Q: Binance has already 300 million users. From an internal perspective, how would you evaluate Binance’s achievements and shortcomings by 2025?

He Yi: I’m a demanding boss, and my colleagues face high work pressure. Binance’s products still lack smoothness in user experience, and there are insufficient local features. There’s still much for Binance to improve, but one thing it has over its competitors is its focus on users.

No matter how much people within the industry attack each other, in reality, we all benefit or suffer together. We want to showcase the positive aspects of the industry to the outside world.

The Crypto market is already a highly competitive one, with more and more people joining the industry. Prices in this market are starting to align with those of traditional finance. Under such circumstances, the structure of our users has changed. Major investors and traditional giants are also joining the market. They will sell out of altcoins before Bitcoin does. We strive to balance the interests of individual investors as much as possible. This is the foundation of Binance’s operations, and that’s why I remain on the front line all these years. I hope that individual investors can still enjoy opportunities for accessible and free financial services despite the challenges.

We do not engage in transactions with users. During extreme market conditions, when market makers and individual investors face each other, creating a vacuum in liquidity, it’s precisely because Binance doesn’t get involved that opportunities arise. This is the basic principle of the matching engine. And Binance continues to think about how to make the market more fair and reasonable.

Q: What is Binance’s biggest challenge right now? Which areas of business should we focus on next?

He Yi: The talent density is low. With the development of technology, there are many talented people in the Internet and AI industries. We want to have the best team possible, but since Crypto has been stigmatized, the pool of talented people is relatively small. It’s very important to have people who understand financial products and believe in the future of Crypto. These people are essential for building a world-class company.

So, one of my key responsibilities is to help Binance find the best people. I’ve been looking around for people from all over the industry, and I’m not targeting any particular company. I welcome talented people to join us.

Q: You mentioned that you admire Duan Yongping’s approach to business and investing. What ideas will you take from his approach? Can we create companies like步步高, OPPO, and Pinduoduo in the Crypto industry?

He Yi: 币安在持续迭代时，也建设一个谱系——我不仅追求币安的成功，同时希望基于币安生态，“个人”们成长起来，我推崇段永平的是——搭建系统，而非单一能力。

“币圈”本身更聚焦投资，人们也更关注这方面，不管是巴菲特还是段永平，都强调拿头部资产。我的个人观点，不构成投资建议，Crypto一定有更好的未来，选出最去中心化的资产不难——BTC;选出最卷的、规模最大的——BNB。不管巴菲特、段永平是否理解币圈，世界的底层逻辑一样。

另外，我们邀请好项目来booster、alpha，只是能确定它们是否有产品基础，但无法对其价格负责，我们希望基于BNB这艘航空母舰向其他上币项目提供支持。

Q：前阵子BTC回撤时，你说过行业的底层逻辑在变，2026有什么预测?

何一：个人观点，不构成投资建议——BTC是最去中心化的加密资产，所谓“盛极而衰”也是看周期，当你拉长周期，今日的下跌可能只是“小抖动”。BTC这样的加密资产已经从小众走向主流。市场常有“某国缴获多少BTC，可能抛售”的消息，但随着更多主权增持，“绝对周期论”变了;在过去几个周期里有效的赚钱法也可能不再适配今天的“大池塘和大鱼”。

Q: What fundamental changes will the new organizational structure bring about? The three most important things you will be in charge of are:

He Yi: First, it’s about maintaining the culture of Binance. Success ultimately comes from culture, that is, being user-centric.

Second, it’s about building a more efficient system. As mentioned earlier, organizational efficiency is more important than relying on individual capabilities.

Third, we believe that “technological innovation is the driving force behind global progress.” Binance will introduce more AI technologies.

Q: How does Binance view the policy support provided by Hong Kong? How do we assess and plan for local development?

He Yi: Hong Kong is a financial center in Asia. Binance respects Hong Kong’s regulations, but we also see the difficult financial reports of local competitors. During our interactions with regulators, we found that there are many restrictions and challenges when accessing global liquidity. Therefore, we will take things one step at a time. We understand that there is always a process from discussion to implementation.

Q: After the “10.11 liquidity squeeze” incident, how will Binance, as a leader, restore liquidity? What are your specific strategies?

He Yi: The concept of “liquidity squeeze” refers to the situation where there is no trading at that moment. It doesn’t mean that trading will stop after the crisis passes. It’s not that people don’t have any coins anymore, but rather that their holdings of stablecoins are relatively large. Some people may lose money, but that doesn’t mean all the money is running away from them.

We also need to recognize that market size continues to grow. However, during periods of volatility or when there are few good investment opportunities, everyone tends to adopt more conservative strategies, such as investing in wealth management products.

Q: What are Binance’s plans regarding Memes?

He Yi: Actually, I don’t like seeing people creating Memes based on my tweets. When something goes up, I’m happy; when it falls, people criticize me. It puts a lot of pressure on me, and I even avoid using memes as humor. In reality, traders don’t care who creates the memes. They just want to find assets that reflect everyone’s trading emotions.

While any thing can be a Meme, I believe in Buffett’s long-term approach of investing in value-based assets. Memes often show overselling or overselling tendencies. Binance’s approach is to hope that every coin we invest in will increase in value, but that’s not realistic. What we can do is negotiate with project developers to provide benefits to users. Ultimately, we need to find a balance between optimism and risk management.

Q: What was your dream when you were 18? Have you achieved it today? What are your beliefs and motivations?

He Yi: I can’t remember clearly. At 18, I didn’t have a clear concept of wealth yet. But I had a book called “Choosing Heaven”, which I haven’t finished reading yet. I liked Chen Changsheng from the book; he always said, “I want to try.” I tried being a host and starting businesses. I wanted to give it a shot.

When I was still a little-known host, my friend Li Jiayi asked me about my life goals. I said I wanted to be someone who influences the world. Then I forgot about it myself. Many years later, I won an award that I hadn’t heard of before. She told me that I had achieved my childhood dream.

My motivation is “I want to try”.

Everyone has fear and emotions. The important thing is to accept them. “Clouds in the blue sky, water in the bottle” – we should accept both the good and bad things in life. Everything is part of the best arrangement.

Q: Will Binance resume using BUSD as its payment method? Are there plans to enter the US market? Will the regulatory environment become more stringent in the next election season?

He Yi: I’d like to give it a try. If it’s possible, I’ll do it. I’m willing to accept whatever happens.

American politics is complex, and we aren’t very close to it. Let’s keep things simple when discussing America. Binance is just a company trying to survive in a difficult situation; it has no ability to influence government policies or decision-making.