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BLUR 
ETH 方力申：NFT亏损远超炒股，Blur关停背后折射行业寒冬
香港知名演员兼歌手方力申近日透露，他在非同质化代币（NFT）领域的投资损失，甚至超过了以往在股市中的亏损。这一惊人披露正值曾为以太坊最大NFT交易市场的平台Blur宣布即将关闭之际。
NFT泡沫破裂：从狂热到沉寂
现年46岁的方力申表示，其NFT投资表现糟糕至极，以至于他不得不向几乎每天都会询问行情的妻子隐瞒亏损规模。方力申曾是奥运游泳选手，后于2001年转入香港演艺圈，并于2025年2月与艺人叶璇结婚，同年12月他们迎来了女儿的出生。
方力申坦言，NFT带来的损失远超他在股票市场的任何一次亏损，并警告粉丝不要效仿自己，将原因归结为对“一夜暴富”的执念。
明星效应下的NFT兴衰史
回顾NFT在亚洲的兴起，2021年9月佳士得举办了首场亚洲NFT拍卖“无时不刻”，以香港演员余文乐的藏品为核心。这场在线拍卖成交额达1.216亿港元（约合1560万美元），拍品包括罕见的CryptoPunks、无聊猿游艇俱乐部（Bored Ape Yacht Club）代币以及Meebits等。
A year later, on January 1, 2022, Jay Chou’s PhantaBear series was launched. All 10,000 tokens sold out within 40 minutes, at a price of 0.26 ETH per token (approximately $1,000). In just a few days, its popularity surpassed that of the “Boring Monkey” project. At the same time, as more celebrities joined in, the sales of Chen Guanxi’s Heart Project increased by over 20,000%. However, the bubble eventually burst. By June 2022, the floor price of PhantaBear had dropped by 96.6%, reaching approximately 0.65 ETH (about $730), which was lower than the initial issuance price. As the hype subsided, the prices of NFTs related to Chen Guanxi and Andrew Yeung also fell below their initial prices. The truth behind these numbers is that most of the profits never actually existed. In March 2026, a research report by economists William Goetzmann, Dong Huang, and Milad Nozari indicated that many NFTs did not generate real profits. The researchers analyzed secondary transactions and found that although the prices on the SuperRare platform seemed to increase by about 490 times in October 2021, in reality, only 6.2% of SuperRare NFTs were resold. Additionally, holders tended to sell profitable projects while keeping those that were losing money. This “survivorship bias” distorted the data. Therefore, economists estimated that the actual peak value of SuperRare was only about 10% of the reported data, and this peak occurred in March 2021, seven months earlier than the time indicated by the data. Giants stepping back: Why did Blur choose to close down?曾占据以太坊NFT交易量70%以上的平台Blur于10月12日宣布，将于11月12日关闭其网站。公司同时表示将停止在其Blend借贷服务中提供新贷款。不过，该市场的智能合约将在以太坊上保持运行，BLUR代币持有者将继续控制费用开关。
数据揭示了行业的急剧萎缩：Blur的月交易量从2022年3月的约14.3亿美元暴跌至三年后的不足700万美元，跌幅超过99.5%。消息公布后，BLUR代币价格下跌超过20%，跌至约0.015美元。此举紧随另一家由Blur创始人Tieshun Roquerre打造的项目Blast于10月2日关闭之后。
市场格局重塑
除了Blur之外，多家主流平台也相继调整或退出NFT业务。据相关报道，币安（Binance）已于2026年7月3日结束NFT交易；Nifty Gateway于4月关闭；Magic Eden则缩减运营规模，转而专注于Solana生态。目前，OpenSea、Tensor、Rarible和SuperRare仍在继续运营其NFT业务，但整体市场环境已今非昔比。
