Dialog with Xie Jiyin: I have ambitions, and Bitget also has ambitions.

In 2025, as the competition in the exchange market intensifies and user trust is constantly being tested, the crypto industry needs “human touch” more than ever. While many platforms still focus on subsidies and traffic battles, Bitget has managed to achieve success both in terms of user growth and brand reputation. Recent data shows that the number of active users on Bitget’s Chinese-speaking market continues to rise, and its community engagement ranks among the top. Behind this success lies a key figure: Xie Jiayin, the person in charge of Bitget’s Chinese-speaking services. Since he joined the company at the beginning of 2024, he has been committed to creating the most user-friendly exchange. Over the past two years, he has actively engaged with the community, listened to users’ opinions, and helped Bitget grow from an undervalued medium-sized platform into one of the top three exchanges in the Chinese-speaking market. This has led the industry to重新思考“humanity”的重要性在加密货币商业中的价值。

Bitget has now surpassed 120 million users, with monthly trading volume reaching $750 billion. It is also the first exchange to achieve monthly trading volume of over $10 billion. Bitget appears increasingly frequently in discussions about the best exchange apps for users.

Behind this rapid growth lies the leadership style of this “warm-hearted” leader who operates with strict discipline.

He says about himself:

If I don’t protect my users properly, then I don’t deserve to be the person in charge of Bitget’s Chinese-speaking services. I work 12-14 hours a day, reading and responding to every message I receive. I truly help users solve problems and protect their interests. Since joining Bitget, I have updated my Twitter account over 17,000 times per day, with an average of 24 updates per day. That doesn’t even include the countless private messages I handle regularly.

对团队，他说：

我对团队的要求也是秒回，Bitget想要成为最有温度的交易所，团队就必须做到不逃避、不推诿、不拖拉。

而在走过风雨7年、实现「全球第四，华语前三」重要里程碑后，在谢家印这位温柔而坚定的领导者带领下，Bitget将如何立足「UEX(全景交易所)」全新方向，开启增长下一篇章?

对此，谢家印表示：

我希望早日实现从「Bitget第三」到「Bitget第二」，并且真正在第二的位置站稳脚跟。我有野心，Bitget也有野心。

本期内容，让我们跟随谢家印的分享，走进交易所华语负责人常青树的所思、所感、所想。

如果保护不好用户，就不配做Bitget华语负责人

● 小编：很高兴又能以这样的方式和家印聊天，其实我还蛮好奇一个事情，好像除了Bitget和少数一两家交易所，好像其他大部分交易所都没有特别突出华语负责人，甚至没有设置这个职位。您觉得是什么原因导致的呢?

谢家印：

这是一个比较有趣的现象，从2018年左右入行到现在这么些年，我经历了很多平台，也见过很多交易所不同的运营模式，确实大部分交易所并不会推华语负责人，甚至根本不会设置这个岗位。

这其实主要源于以下几个原因：

首先是监管环境。从2017年开始，国内对加密行业的监管越来越严格，很多交易所都选择走向全球化布局，尤其是华人创始背景的团队，更会选择主动淡化本土标签，以更合规、更低调的方式拓展业务。

另外，市场策略也不同。华人团队交易所本身就带有华语基因，不需要额外去强调「华语负责人」去加深本土化标签。但Bitget的不同点在于，我们大概在2023年才重新回归华语地区，虽然我们在海外已经拥有比较高的知名度，但在华语区算是从零开始，没有任何先发优势。所以我们必须有一个人、一个团队，去真正贴近用户，建立信任。

所以，今年4月，我带领我们的华语战队正式出道，目的就是更直接、更高效地服务用户，提供真正有价值的支持。不是每家交易所都有魄力这样做，但对我们来说，这是我们的诚意，也是进一步凸显我们的差异化优势。

To be honest, I often hear some users give me compliments that aren’t entirely accurate. People often say things like “There are many exchanges out there, but Xie Jiahui is unique” or “Xie Jiahui is a natural leader in the industry.” In my opinion, these comments actually highlight our differentiated strategy in the Chinese-speaking market. Our team, from top to bottom, is committed to being user-centered and responding quickly to any issues that arise. I always say that if you have any problems, you can contact me at any time—usually before 3 a.m. For brands, we will continue to focus on the Chinese-speaking market and grow together with our community. This is a major decision we’ve made.

● Editor: You must be the person in charge of Chinese-language services at the exchange. What do you think are the main responsibilities of someone in this position?

Xie Jiahui:

After becoming the person in charge of Chinese-language services, my responsibilities have shifted from managing specific areas to taking a more overall approach, as this role emphasizes strategic planning and coordination.

I always stay involved in the front lines, which means I get more exposure in the community. Many people get to know me and Bitget through this. This is related to my personality: between mediocrity and uniqueness, I choose the latter. Bitget has become an important part of my life, and I will do everything I can to keep the platform closer to its users. I always say this: whoever owns the users, should take care of them. If I don’t protect my users well, then I don’t deserve to be the person in charge of Chinese-language services at Bitget.

When dealing with users externally, I represent Bitget. But when communicating internally, I represent the users themselves. There were several times when I had to mediate conflicts with the technical and product teams. I felt that their rules weren’t reasonable enough, and their mechanisms weren’t user-friendly enough. Eventually, these issues were addressed and improved. I always believe that protecting users’ interests doesn’t depend solely on what I say, but also on how Bitget actually operates.

Regarding the responsibilities of the person in charge of the Chinese market, the most important aspect is brand building and marketing efforts. Since I joined, our influence in the Chinese market has indeed increased significantly. Last night, several key clients told me that our financial products have performed well recently. Many large clients have started using Bitget. A few days ago, I noticed that the BTC reserves on our platform have increased by five times, and ETH by over ten times. Of course, this isn’t just my achievement alone. But this recognition makes me very happy. It’s through continuous marketing and operations that we have managed to enhance Bitget’s reputation and appeal among Chinese users.

另一方面，社区运营和用户管理也非常关键。我个人的微信里差不多有1000多个群，信息永远刷不完，虽然我大多设为免打扰，但只要有人 我，那个红点一跳出来，我就会点，尽量确认对方是找我个人还是 所有人，以及对于每一条信息我都尽量及时响应。群多了，用户多了，能够更好的帮助我始终站在一线，第一时间听到反馈、快速响应，这一点非常重要。

此外，生态建设和业务拓展也是华语负责人的核心工作。我现在不仅带领市场团队，还在十月中旬组建了一支BD团队，亲自带着他们做用户拉新和交易拓展，包括我们率先推出的美股合约、即将上线黄金、外汇等新产品，也需要推动市场曝光，同时我们还会对接量化机构等合作伙伴等。总的来说，就是从市场到业务，全方位推动品牌的生态成长，相比之前只负责市场，现在挑战更大。

最后，作为华语负责人，也需要经常参与对外PR活动，做一些对外公关方面的发声，积极维护平台声誉等，这也是这个岗位不可缺少的一部分。

● 小编：作为交易所华语负责人，您的压力和成就感来自哪里?

谢家印：

压力其实很大的，首先这个岗位的工作强度很高：

我基本每天工作12-14个小时，长时间这样连轴转，人其实是很容易倦怠的，毕竟每个人的精力都是有限的。然后，我非常理解大家在行情不好的时候，多少会有点情绪化，比如我的Twitter、微信等每天会收到大量私信、评论、投诉，当然也偶尔有一些「人身攻击」，这些都需要一个很强大的心理素质去有序处理。此外，如果出现突发事件我们也需要立刻响应处理，稍有耽误，就可能引发信任危机，这对平台来说是绝不能出现的。

另一部分的压力则来源于平台竞争：交易所竞争越来越激烈，今年尤其卷，可能今天你挖了我的员工和渠道，明天我抢了你的机构和大户。同时很多华语用户都已经是行业OG，对交易所的期望也水涨船高，一旦我们稍有失误，用户就可能流失到其他平台，相当自己给别的平台送用户，这都会带来很大的压力。

最后，我觉得个人曝光也是一把双刃剑。作为高管，太活跃容易成为靶子，圈里什么样的人都有，被骂、被质疑都是常事。但这些都没关系，只要能为平台赢得声誉、带来用户、提升品牌和交易，我觉得这些付出都是值得的。

成就感也来源于很多方面。

What makes me the most happy is the recognition and loyalty of our users. Many users were skeptical of Bitget at first, but now they truly support us. I’m extremely pleased to see the continuous growth of our user base. For example, last quarter, we counted the number of users across our entire ecosystem, including wallets and exchanges. The number of users exceeded 120 million, and the monthly trading volume of exchanges reached $750 billion. This is truly something to be proud of. Our goal by 2026 is to achieve monthly trading volumes exceeding one trillion dollars.

Another source of satisfaction comes from the growth of our team. I can lead the marketing and business development teams to quickly expand our presence in the Chinese-speaking market, developing partnerships with channels, VIP clients, institutions, and other partners. Every day, you can see changes taking place. I’m thrilled to have witnessed Bitget grow from a follower to a leading platform with widespread influence today.

● Editor: Everyone who has interacted with you feels that you are very approachable and caring. Could you tell me what your MBTI type is? Does this approachability come from professional requirements or is it part of your personality?

Xie Jiayin:

My MBTI type is ENFJ. Although I don’t pay much attention to or believe in this theory, haha.

我本身就是那种非常亲和的性格，我觉得如果你想要跟用户站在一起，单靠水群和刷推是没用的，而是要真正的帮助用户解决一些问题，而这一点也是我的优势之一，不管做什么事情，我都非常喜欢站在用户角度去思考问题，这可能跟我非常普通的出身及成长经历有关，这使得我能够更了解每位用户的想法和诉求。

另外，想要真正与用户站在一起，你就需要具备换位思考的能力。对于我来说，我不会因为我今天是Bitget的华语负责人，我就一切以Bitget的利益为准，真正去帮助用户解决问题、维护他们的利益，你才能真正获得更多信任，不然就算你职位再高也没什么用，这也是平台与用户共同发展的基本逻辑。

成为前三：华语市场还有Bitget

● 小编：最近「Bitget前三」成为很多人的热议话题，这个前三的标准是什么?您觉得这是一个让你很有成就感的事情吗?

谢家印：

这毋庸置疑是一个非常有成就感的事情，虽然我们这个前三伴有一些争议，但基于我们的真实数据、真实流动性以及我们在衍生品、美股、AI等方面的优势，我还是能够非常有底气的说Bitget是华语前三。

During our development process, we have faced some challenges. For example, in September this year, when we launched UEX (a comprehensive exchange) as part of Bitget’s seventh anniversary event, many people questioned the decision. However, that wasn’t the case. In terms of direction, many platforms like Robinhood and Binance are now focusing on creating “super apps” that allow users to trade any asset they want. This is exactly what UEX aims to achieve. In other words, Bitget has a clear direction and a well-founded approach when it comes to developing UEX. The key is who can implement it first and do it well.

In terms of actual performance, we have successfully created something that users really enjoy. We were one of the first platforms to integrate Ondo. Last week, our daily trading volume in US stock markets exceeded $60 million, accounting for approximately 73% of Ondo’s market share. Additionally, our US stock contracts became the first platform to reach a trading volume of over $10 billion.

Moreover, our TradFi products are also being developed. They will support contract trading of gold, foreign exchange, and ETFs. Currently, only a small number of users can experience these products firsthand. It is expected that they will be fully available by January 2026. In terms of product innovation, our efficiency is quite high.

● Editor: After achieving the milestone of being among the top three platforms in Bitget, what further measures will Bitget take in the future to continue to strengthen its position as one of the top platforms? Or to help Bitget become an even more outstanding entity?

Xie Jiayin:

我曾经发布过一条推文，其中有提到，华语用户真的很长情，在哪个平台赚了钱，就愿意一直陪伴它。直到今天，我依然觉得这句话说得非常对。

很多用户对交易所的印象，还停留在老三大(Binance、OKX和老火币)阶段，却忽略了后来不少平台也迎头赶上，甚至在某些方面做得更出色。2023年我们刚进入中国市场时，很多人都把我们看作小所，我们要回来，不仅要跟大所抢，还要跟其他小所争，虽然艰难，但华语市场必须要做，所以问题就变成就看你敢不敢去做了。

为此我们付出了很多努力，比如签约梅西、与西甲联赛合作等，都是希望让华语用户看到：Bitget其实很不错，在海外也做得很好。华语市场不只有币安和OKX，还有Bitget。每个人的习惯是可以改变的，我也希望大家能多来体验Bitget。

我认为品牌本质上是一种感知。就像是人与人的第一印象，或是对用户对产品的集体认知。而这种感知，会随着时间慢慢改变，并在未来的某一天和现实重合。比如说你以前老是觉得Bitget就是个小所，但是随着时间的推移，你一定会觉得Bitget真的是配得上华语前三。

面向未来，我们还会继续推进几件事：

In terms of the market, we will introduce more product-related activities. For example, the newly launched TradFi platform and the US stock trading service that was introduced two months ago can both help us achieve real user growth.

In terms of branding, we will strengthen our cooperation with high-quality content creators. We will continue to produce content, increase our visibility, and actively participate in industry conferences. For instance, at events like Consensus and Token2049 next year, we will not only attend but also organize our own related events. Through these efforts, we aim to further enhance Bitget’s influence in the Chinese-speaking region.

Behind this “10-point wolf nature,” we strive to become the “most welcoming exchange” in the industry.

● Editor: You are very active on Twitter. Did you post all those tweets yourself? Have you ever calculated how many replies you have received since joining Bitget?

Xie Jiayin:

I’ve calculated that since I joined Bitget on January 2, 2024, I’ve posted and replied to a total of 17,000 tweets. That’s about 24 tweets per day. This frequency is quite high, and that’s just for public responses. There are also countless private messages that I handle regularly.

But I don’t always focus on handling Twitter messages at the same time. In my daily life, I check Twitter from time to time. For me, checking Twitter is a natural and easy task. For example, I might check it during meetings or while working on plans. This might be one of my advantages—I can handle multiple tasks simultaneously with ease.

● Editor: Many people think Bitget is like Huawei. If you could rate Bitget on a scale of 1 to 10, how many points would you give it? Why?

Xie Jiayin: I would definitely give Bitget a 10 out of 10. Essentially, I’m someone who thrives on competition. But my competition isn’t chaotic or forced upon others. Everyone has limited energy, and it’s hard work. My drive comes from a genuine desire to improve performance. For example, when leading the BD team, sometimes there are urgent needs at 1 or 2 a.m. I immediately respond, create groups, and arrange for BD members to take action.

I set a high standard for myself—I expect quick responses from my team members. So, I also expect quick responses from the BD members I lead. Most of the BD members I manage are newbies. Some have worked in other exchanges before, while others have no experience in the cryptocurrency industry at all. But my management style and results are quite good. The BD members I manage are all performing well so far.

● Editor: Since joining Bitget, we’ve seen you share various services offered by Bitget on Twitter. These include new stock trading opportunities, VIP services, and the recently introduced U-card. What do you think are the things that have helped Bitget continue to grow? And what areas need improvement?

Xie Jiayin: I’ve been working at Bitget for almost two years now. During these years, I’ve felt truly proud of Bitget. We started as a company that was struggling to catch up, but we’ve gradually become one of the leading platforms in the industry. This journey wasn’t easy, and it required real effort from everyone involved.

At the moment, most people see only me. But what truly supports Bitget are those partners who work tirelessly to improve our products and serve our users. Our team consists of over 2,200 employees. Behind our rapid growth, there are many areas where we have done exceptionally well. I always emphasize that we provide everything that users need. This is why we have introduced products like stock trading in the US and tradable financial assets. Additionally, since July this year, we have been actively expanding our services for institutional clients and VIP users. The response from the market has been very positive, and currently, our VIP customers show high loyalty—many of them prefer to place their assets and major transactions with Bitget. Among institutional clients, almost 90% of the major institutions in the market have become our customers. Of course, there are still many areas where we need to improve. I believe that neither individuals nor exchanges can be perfect. In fact, the development of any exchange is similar for all platforms: they face challenges along the way, but they continue to move forward. We certainly make mistakes sometimes, but what makes us valuable is our ability to identify problems promptly and correct them immediately. When faced with criticism, we must stand up straight and show our commitment to being a trustworthy and responsible platform. In April this year, I said that we wanted to become “the most trustworthy exchange.” What does “trustworthy” mean? It means not avoiding responsibilities, not shirking blame, and responding quickly when users or channels reach out to us. As long as we keep doing these things well, our position in the hearts of users will gradually improve.

● Editor: Could you share with us some of the projects that you led or helped to achieve since you joined Bitget? This could include both product-related and market-related initiatives.

Xie Jiayin: First of all, I am very proud of having built a highly talented marketing team. Our Chinese-speaking market team consists of only six people, yet we have achieved industry-recognized results. Not only do we receive positive feedback from customers, but even competitors often praise us. In fact, some competitors even try to recruit people from our team. After all, it’s a team that I personally built up, so it’s not easy for them to get rid of us. Additionally, I also formed an excellent sales and marketing team. At present, our team is still small, but if you know of any talented individuals, we would be grateful if you could recommend them.

Another area where we have done well is in increasing Bitget’s presence among Chinese-speaking users. Nowadays, when people mention Binance or OKX, they often think of Bitget as well. This is a result of our efforts to be recognized by the community.

Moreover, during the fire incident in Hong Kong, I took charge of organizing donations for Bitget. We donated a total of 12 million yuan to three different organizations, each focusing on different aspects of assistance: some focused on providing psychological support after the disaster, others addressed basic living needs, and others provided financial compensation. We hope to help those affected in a more targeted manner. Many users also commented that Bitget is a company that truly cares about helping those in need.

加入Bitget以来，我一直强调「与社区同行，与用户同频」，在我心里，用户始终是第一位的，让我印象最深刻的就是6月份pump.fun打新事件，整个过程由我主导处理，当时很多人打不进去，前10秒以内的人把额度全部分完。我当时正在泰国出差，一落地发现情况不对，觉得如果按原方式处理肯定不行。于是我花了五个多小时持续关注社群反馈，从晚上十一二点一直跟进到凌晨四五点。早晨六七点，还没到上班时间，我就紧急召集产品和运营团队开会，决定推进阳光普照方案，并立即开始测算每人可分配的额度。

但在很多细节没敲定之前是无法向社区公布的，所以在当天下午4点正式公布之前，我们也是挨了很多骂，最搞笑的是我当时发了一个朋友圈，说我一直在关注社群，但配图是一张我一周前在吉隆坡与朋友小聚的照片，当时很多人骂我，质问我说这就是你所谓的在认真倾听社区的用户吗?当然后来事情最终得以完美解决，也获得了大家的认可，这也进一步说明，通过这些一点一滴的积累，Bitget在华语用户中的品牌影响力将不断增强。

坚持长期主义，才能真正拿到结果

● 小编：即将开启Bitget第三年，您下个阶段工作上和生活上的目标是什么?

谢家印：

At work, I hope to achieve the transition from “Bitget’s third place” to “Bitget’s second place” as soon as possible. I really want to establish a solid position in that second place. This is our major goal. More specifically, I hope that our average monthly trading volume will soon exceed one trillion dollars. I have ambitions, and so does Bitget.

In terms of personal life, I can’t think of anything specific at the moment, because my personal life and work have become intertwined. In the Chinese-speaking region, Xie Jiayin represents Bitget, and Bitget also represents Xie Jiayin. So sometimes I see comments saying that I’m a great person, but Bitget isn’t doing well. At first, I thought these comments were a recognition of me, but now I feel uncomfortable. My thoughts are simple: I represent Bitget. If Bitget doesn’t do well, it means I didn’t do my job well.

● Editor: Let’s talk about something more relaxed. It’s said that you received a year-end bonus for 50 months last year. How many months do you expect to receive a year-end bonus this year?

Xie Jiayin:

For me, the year-end bonus is more like an annotation to the results, rather than the goal itself.

If I can have any expectations, then I hope to see a “good” figure in Bitget’s news updates.

● Editor: One last question. You mentioned that the market is going down. Can you share your views on this? In your opinion, is the crypto industry currently in a bear market or a bull market? And what do you think about the future of the crypto industry?

Xie Jiayin:

I remember that the concept of mobile internet emerged around 2010, and it wasn't until around 2014 that mobile internet really began to take off. At that time, mobile phones became more widespread, and various mobile games, apps, and ecosystems started to emerge. Before 2010, the Internet was still in its web-based era, and people were still using Nokia devices. In my opinion, the encryption industry is still in the 2000s Internet era; there are still ten years left before we reach the era of mobile internet.

I joined this industry around 2018. At that time, mainstream media and the general public still had a negative view of the encryption industry. But over the years, the value of encryption has been proven true. Many countries, including the United States, are actively developing encryption technologies. This proves that good things can definitely stand the test of time. Just like Bitget will surely be recognized by history.

I also encourage young people to join this industry. This industry is definitely growing rapidly. When I joined the industry in 2018, I didn’t know anything about encryption at all. I was completely a novice. But now, I can say that I’ve gradually become a professional in this field.

Back then, the barriers to entering the blockchain industry were very low. Whether you were distributing flyers, working in real estate, or acting as a medical representative, anyone could join and try their hand at issuing coins or launching projects. Eight years have passed, and the industry has become more standardized and professional. Many graduates from prestigious universities are now eager to enter this industry. Young people have realized the potential and opportunities in this field. This is a very positive trend.

As for the market conditions, last night, the price of Bitcoin was around $86,000. In the short term, prices don’t really tell us much. Remember, over a decade ago, Bitcoin was practically worthless. Today, no asset can outperform Bitcoin. I think these things are just part of the evolution of times. The market has its own cycles, and short-term bear markets don’t mean anything. Only by adopting a long-term approach can we truly achieve results.